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CSR authenticity and micro-foundations of business: a systematic review

Hassan, Yusuf; Pandey, Jatin; Behl, Abhishek; Pereira, Vijay; Vaz, Daicy


Yusuf Hassan

Jatin Pandey

Vijay Pereira

Daicy Vaz


Y. Hassan

J. Pandey

A. Behl

V. Pereira

D. Vaz


The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of CSR in shaping the way social responsibility initiatives would impact the stakeholders including the customers, partners, current members of the organization and shareholders. This calls for a need to synthesize past research on CSR authenticity in order to propose directions for future research.

The current study synthesizes relevant literature on CSR authenticity using systematic literature review (SLR) approach. In total, 34 research works were identified and examined to seek insights on CSR authenticity.

Findings of the study identified various miro-, meso- and macro-level determinants of CSR authenticity and different set of outcomes having implications on business and society. The study also proposes a comprehensive definition of CSR authenticity which was somewhat missing in existing literature.

Practical implications
The study provides strong theoretical and managerial implications. Particularly, the study provides directions for future research on the topic.

In this paper, a review of literature on CSR authenticity is currently missing.


Hassan, Y., Pandey, J., Behl, A., Pereira, V., & Vaz, D. (2023). CSR authenticity and micro-foundations of business: a systematic review. Cross Cultural and Strategic Management (Cross Cultural & Strategic Management), 30(1),

Journal Article Type Article
Acceptance Date Aug 26, 2022
Online Publication Date Oct 18, 2022
Publication Date Feb 8, 2023
Deposit Date Jun 25, 2024
Journal Cross Cultural and Strategic Management
Print ISSN 2059-5794
Publisher Emerald
Peer Reviewed Peer Reviewed
Volume 30
Issue 1
Public URL