All Outputs (3)

When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element (2016)
Presentation / Conference
Round, D. (2016, December). When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference

When and why do established brand names remain important for consumers? (2015)
Presentation / Conference
Round, D. (2015, December). When and why do established brand names remain important for consumers?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference, Turku, Finland

What makes the brand name of an established product important to a consumer? (2013)
Presentation / Conference
Round, D. (2013, December). What makes the brand name of an established product important to a consumer?. Paper presented at Academy of Marketing Brand, Corporate Identity and Reputation SIG Conference, Porto, Portugal