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All Outputs (9)

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)
Book
Brooksworth, F., Mogaji, E., & Bosah, G. (Eds.). (2022). Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives. Springer. https://doi.org/10.1007/978-3-031-07078-5

Explores the unique features of emerging economies and their implication on fashion marketing Creates theoretical knowledge about fashion marketing in emerging markets Examines the prospects of fashion brands and their marketing strategies in e... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (2022)
Book
Mogaji, E. (2022). F. Brooksworth, E. Mogaji, & G. Bosah (Eds.). Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7

Provides insight on growing areas such as sustainability, luxury, digital, trends and psychology Offers an understanding of the structure of the fashion industry and how this differs in emerging markets Offers a range of case studies and insigh... Read More about Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives.

Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises (2022)
Book
Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (Eds.). (2022). Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Springer International Publishing. https://doi.org/10.1007/978-3-030-88234-1

Unites theoretical and practical insights from different countries across different continents Addresses the challenges of higher education practitioners and managers in emerging countries Provides new approaches for teaching and management pos... Read More about Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises.

Green Marketing in Emerging Markets (2021)
Book
(2021). C. Mukonza, R. E. Hinson, O. Adeola, I. Adisa, E. Mogaji, & A. C. Kirgiz (Eds.), Green Marketing in Emerging Markets. Springer International Publishing. https://doi.org/10.1007/978-3-030-74065-8

Reveals what the developments in green marketing mean for businesses operating in emerging economies Sheds light on green marketing as an integrated and strategic process Provides a conceptual and empirical overview of the topic of Green Market... Read More about Green Marketing in Emerging Markets.

Brand Management: An Introduction through Storytelling (2021)
Book
Mogaji, E. (2021). Brand Management: An Introduction through Storytelling. Springer. https://doi.org/10.1007/978-3-030-66119-9

An accessible text for branding beginners that avoids technical jargon Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate Equips students with the main concepts and theories to... Read More about Brand Management: An Introduction through Storytelling.

Higher Education Marketing in Africa: Explorations into Student Choice (2020)
Book
Mogaji, E., Maringe, F., & Ebo Hinson, R. (Eds.). (2020). Higher Education Marketing in Africa: Explorations into Student Choice. Springer. https://doi.org/10.1007/978-3-030-39379-3

Explores the key players, challenges, and policies affecting higher education in Africa, as well as marketing strategies, and the students’ selection process Focuses on the competition for students in a market with increasing demands Offers emp... Read More about Higher Education Marketing in Africa: Explorations into Student Choice.

Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data (2017)
Book
Mogaji, E., & Farinloye, T. (2017). Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data. Taylor & Francis (Routledge). https://doi.org/10.4324/9781315563312-15

This chapter identifies that social media are changing the manner in which brands and consumers relate to one another. Customers are co-creating value and meaning with brands, generating data which can be qualitatively analysed to further enhance our... Read More about Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data.