Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
(2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2022). Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives. In Fashion Marketing in Emerging Economies Volume II (3-16). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07078-5_1
The volume argues that the growth of the fashion industry in emerging markets has created new ecosystems, socio-economic structures and niche markets that contribute to our understanding of under-researched demographics. This volume explores concepts... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.