All Outputs (72)

Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective (2024)
Book Chapter
Mehmood, K., Rehman, M. A., Rafi, A., & Mogaji, E. (2024). Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective. . Edward Elgar Publishing. https://doi.org/10.4337/9781035328222.00006

The metaverse has emerged as a transformative platform, revolutionizing interactions and experiences, particularly within the service industry. In tourism and hospitality, the metaverse has demonstrated significant potential as a powerful tool to del... Read More about Amplifying personalized experiences in the metaverse: a tourism and hospitality perspective.

Financial Services Providers in Nigeria (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Services Providers in Nigeria. In Financial Services in Nigeria (49-103). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_3

As issues and topics that are germane to financial empowerment and inclusion are directly linked and related to economic growth and development, it becomes both necessary and important to conduct a comprehensive and wholistic study and review of all... Read More about Financial Services Providers in Nigeria.

Financial Inclusion in Nigeria (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Inclusion in Nigeria. In Financial Services in Nigeria (189-211). (1). Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-62340-0_7

This chapter delves into the landscape of financial inclusion in Nigeria, examining the progress, challenges, and opportunities in expanding access to financial services. Despite significant strides, barriers such as lack of awareness, trust issues,... Read More about Financial Inclusion in Nigeria.

Advancing Sustainable Development Goals Through Financial Services (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Advancing Sustainable Development Goals Through Financial Services. In Financial Services in Nigeria (269-282). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_10

This chapter explores the role of financial services providers in Nigeria in advancing Sustainable Development Goals (SDGs). Drawing on empirical studies and theoretical insights, it examines the contributions of financial inclusion, responsible bank... Read More about Advancing Sustainable Development Goals Through Financial Services.

Financial Services in Nigeria (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Services in Nigeria. In Financial Services in Nigeria (19-48). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_2

This chapter provides an in-depth analysis of the financial services sector in Nigeria, focusing on emerging trends, challenges, and opportunities. Despite being Africa's largest economy, Nigeria faces persistent poverty levels, partly attributed to... Read More about Financial Services in Nigeria.

Regulating Financial Services in Nigeria: Oversight Agencies, Chartered Bodies, and Professional Associations (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Regulating Financial Services in Nigeria: Oversight Agencies, Chartered Bodies, and Professional Associations. In Financial Services in Nigeria (129-162). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_5

This chapter examines the regulatory landscape of financial services in Nigeria, with a focus on the Central Bank of Nigeria (CBN) as the primary regulator. It explores the roles of various regulatory commissions, including the National Insurance Com... Read More about Regulating Financial Services in Nigeria: Oversight Agencies, Chartered Bodies, and Professional Associations.

Concluding Perspectives: Contributions and Research Agenda for Nigeria’s Financial Services (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Concluding Perspectives: Contributions and Research Agenda for Nigeria’s Financial Services. In Financial Services in Nigeria (311-324). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_12

This chapter provides a concluding review of Nigeria's financial services landscape, highlighting its challenges, opportunities, and growth prospects. Despite macroeconomic challenges, the sector has seen significant growth, with increased bank accou... Read More about Concluding Perspectives: Contributions and Research Agenda for Nigeria’s Financial Services.

Research Agenda for Financial Services (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Research Agenda for Financial Services. In Financial Services in Nigeria (283-310). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_11

This chapter underscores the significance of a comprehensive approach to financial services marketing within Nigeria’s dynamic financial landscape. It outlines three critical research agendas: enhancing financial inclusion strategies, improving finan... Read More about Research Agenda for Financial Services.

Modernization of the Nigerian Financial System (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Modernization of the Nigerian Financial System. In Financial Services in Nigeria (245-268). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_9

The modernization of Nigeria’s financial system reflects a strategic response to globalized banking trends amidst digital transformation, the nation’s unique landscape, and demographic shifts. Initiatives such as the Cashless Policy, Naira Redesign,... Read More about Modernization of the Nigerian Financial System.

Financial Services Marketing (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Services Marketing. In Financial Services in Nigeria (213-243). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_8

Financial services marketing in Nigeria presents unique challenges and opportunities within a utilitarian and regulated environment. This chapter explores five key strategies employed by financial institutions to navigate these complexities and foste... Read More about Financial Services Marketing.

Introduction to Financial Services Landscape in Nigeria (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Introduction to Financial Services Landscape in Nigeria. In Financial Services in Nigeria (1-18). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_1

The introduction underscores the pivotal role of financial services in modern society, emphasizing their contribution to individual well-being and economic development. Nigeria, Africa's most populous country and a key economic player, exemplifies bo... Read More about Introduction to Financial Services Landscape in Nigeria.

Financial Services Consumers (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Services Consumers. In Financial Services in Nigeria (163-188). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_6

Financial services are integral to economic activities, necessitating a deep understanding of the diverse array of customers engaging with service providers. This chapter explores consumer segmentation within Nigeria's dynamic financial services land... Read More about Financial Services Consumers.

Financial Infrastructure and Support Systems in Nigeria (2024)
Book Chapter
Soetan, T. O., & Mogaji, E. (2024). Financial Infrastructure and Support Systems in Nigeria. In Financial Services in Nigeria (105-127). (1). Springer Nature [academic journals on nature.com]. https://doi.org/10.1007/978-3-031-62340-0_4

This chapter provides an overview of the financial infrastructure and support systems in Nigeria, highlighting the diverse range of entities that contribute to the stability and development of the country's financial sector. From Payment and Settleme... Read More about Financial Infrastructure and Support Systems in Nigeria.

Conclusion: Towards Effective Public Sector Marketing Communications in Africa (2023)
Book Chapter
Adeola, O., Mogaji, E., Katuse, P., & Twum, K. K. (2023). Conclusion: Towards Effective Public Sector Marketing Communications in Africa. In Public Sector Marketing Communications, Volume II (267-284). (1). Springer International Publishing. https://doi.org/10.1007/978-3-031-17863-4_11

Despite Africa’s growth in industrialisation, increased competition in the private sector and progress towards a more market-driven economy, the role of the government in meeting public needs remains relevant. Given the rising citizen participation i... Read More about Conclusion: Towards Effective Public Sector Marketing Communications in Africa.

South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda (2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2023). South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda. In Fashion Marketing in Emerging Economies Volume II (271-285). Springer. https://doi.org/10.1007/978-3-031-07078-5_10

Emerging economies are an area of interest on account of the projected growth of these markets, and the resultant investment opportunities they present to both global and local businesses; as well as the research data they offer to the growing global... Read More about South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2022). Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives. In Fashion Marketing in Emerging Economies Volume II (3-16). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07078-5_1

The volume argues that the growth of the fashion industry in emerging markets has created new ecosystems, socio-economic structures and niche markets that contribute to our understanding of under-researched demographics. This volume explores concepts... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.

Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications (2022)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2022). Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications. In Fashion Marketing in Emerging Economies Volume I (109-133). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7_5

Looking at the fashion global value chain (GVC), there is not much vertical integration in the overall industry; most production processes are outsourced to large factories in developing countries. However, beyond just production, there leaves a gap... Read More about Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications.

Fashion Marketing in Emerging Economies: An Introduction (2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2022). Fashion Marketing in Emerging Economies: An Introduction. In Fashion Marketing in Emerging Economies Volume I (3-20). Springer International Publishing. https://doi.org/10.1007/978-3-031-07326-7_1

The fashion industry is increasing in emerging markets. Marketing strategies, tools and technologies have also evolved. There is a growing demand for additional research, information, recommendations, insight from practitioners, entrepreneurs, studen... Read More about Fashion Marketing in Emerging Economies: An Introduction.

Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda (2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2022). Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda. In Fashion Marketing in Emerging Economies Volume (267-278). (1). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7_10

The chapters suggest a few conclusions, but overall, they present an understanding of the incredible transformations taking place in markets within emerging economies and the importance of the top marketing strategies considered to aid the fast rise.... Read More about Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda.

Marketing Communications Strategies for Public Transport Organisations (2022)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2022). Marketing Communications Strategies for Public Transport Organisations. In Public Sector Marketing Communications Volume I (41-68). Springer International Publishing. https://doi.org/10.1007/978-3-031-07293-2_3

Public transit plays a crucial role in society; many people rely on these services to access economic, social, and other activities. In most cases, these public transportation services are run by the government for the public, but there is a growing... Read More about Marketing Communications Strategies for Public Transport Organisations.