All Outputs (37)

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)
Book Chapter

The volume argues that the growth of the fashion industry in emerging markets has created new ecosystems, socio-economic structures and niche markets that contribute to our understanding of under-researched demographics. This volume explores concepts... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.

South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda (2022)
Book Chapter

Emerging economies are an area of interest on account of the projected growth of these markets, and the resultant investment opportunities they present to both global and local businesses; as well as the research data they offer to the growing global... Read More about South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)
Book

Explores the unique features of emerging economies and their implication on fashion marketing Creates theoretical knowledge about fashion marketing in emerging markets Examines the prospects of fashion brands and their marketing strategies in e... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.

B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands (2022)
Journal Article

This research explored important questions concerning how top-performing African B2B service brands position their brands in this increasingly globalised, technology-driven and competitive digital ecosystem. In Study 1, we performed a content analysi... Read More about B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.

Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications (2022)
Book Chapter

Looking at the fashion global value chain (GVC), there is not much vertical integration in the overall industry; most production processes are outsourced to large factories in developing countries. However, beyond just production, there leaves a gap... Read More about Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications.

Fashion Marketing in Emerging Economies: An Introduction (2022)
Book Chapter

The fashion industry is increasing in emerging markets. Marketing strategies, tools and technologies have also evolved. There is a growing demand for additional research, information, recommendations, insight from practitioners, entrepreneurs, studen... Read More about Fashion Marketing in Emerging Economies: An Introduction.

Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda (2022)
Book Chapter

The chapters suggest a few conclusions, but overall, they present an understanding of the incredible transformations taking place in markets within emerging economies and the importance of the top marketing strategies considered to aid the fast rise.... Read More about Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda.

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (2022)
Book

Provides insight on growing areas such as sustainability, luxury, digital, trends and psychology Offers an understanding of the structure of the fashion industry and how this differs in emerging markets Offers a range of case studies and insigh... Read More about Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives.

Equitable active transport for female cyclists (2022)
Journal Article

This study addresses the call for new insights to improve equity in active transportation systems by exploring the experiences of female cyclists in Lagos, Nigeria. Qualitative data were collected and triangulated from three different sources – four... Read More about Equitable active transport for female cyclists.

The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure (2022)
Journal Article

Purpose The data economy mainly relies on the surveillance capitalism business model, enabling companies to monetize their data. The surveillance allows for transforming private human experiences into behavioral data that can be harnessed in the mar... Read More about The composition of data economy: a bibliometric approach and TCCM framework of conceptual, intellectual and social structure.

Enhancing the work placement experience of students with disabilities (2022)
Journal Article

Work placement learning enhances self-efficacy and work readiness for students. However, students with disabilities often have a different experience with regard to work placements. With a growing number of people with disabilities in universities, i... Read More about Enhancing the work placement experience of students with disabilities.

Marketing Communications Strategies for Public Transport Organisations (2022)
Book Chapter

Public transit plays a crucial role in society; many people rely on these services to access economic, social, and other activities. In most cases, these public transportation services are run by the government for the public, but there is a growing... Read More about Marketing Communications Strategies for Public Transport Organisations.

Positioning Public University’s Brand Through Marketing Communications: Practical Recommendations and Implications (2022)
Book Chapter

This chapter recognises the need for public universities to enhance their brand reputation and reposition their brands to appeal to diverse audiences. Even though the market dynamics suggest that they have many students willing to fill their limited... Read More about Positioning Public University’s Brand Through Marketing Communications: Practical Recommendations and Implications.

Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic (2022)
Book Chapter

On the one hand, there are traditional banks with high street branches; on the other hand, there are neobanks that do not operate physical branches. The ongoing lockdown has placed restrictions on the movement of people. This study aims to extend kno... Read More about Redefining Banking Service Delivery: Information Technology Adoption by UK Banks Amid the COVID-19 Pandemic.

Management and Information Technology in the Digital Era: Introduction to Edited Collection on Challenges and Perspectives (2022)
Book Chapter

Management of information technology (IT) will continue to be an essential endeavour for organisations as we experience the increasing advancement of technology across different spectres of life. Managers will need to understand how technology is cha... Read More about Management and Information Technology in the Digital Era: Introduction to Edited Collection on Challenges and Perspectives.

Information Technology for Enhancing Transportation in Developing Countries (2022)
Book Chapter

Management and Information Technology in the Digital Era: Conclusion and Research Agenda (2022)
Book Chapter

The dark side of mobile money: Perspectives from an emerging economy (2022)
Journal Article

Advancements in money transfer protocols have resulted in the growth of financial technology (FinTech) and the acceleration of digitalisation, yet studies have often focused on the advantages of adopting these protocols without empirically recognisin... Read More about The dark side of mobile money: Perspectives from an emerging economy.

Guest editorial: Artificial intelligence in financial services marketing (2022)
Journal Article

Artificial intelligence (AI) technologies have been incorporated into marketing where big data has been used to develop hyper-personalized profiles of customers (Payne et al., 2021) predicting consumer demand and creating targeted advertisements (Mog... Read More about Guest editorial: Artificial intelligence in financial services marketing.

Obesity, family units and social marketing intervention: evidence from Nigeria (2022)
Journal Article

Purpose Building on the social marketing theory, this study aims to examine the relationship between family units and obesity in Nigeria; and the social marketing interventions used to reduce and prevent obesity in the Nigerian society. Design/me... Read More about Obesity, family units and social marketing intervention: evidence from Nigeria.