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Entrepreneurship as a Route out of Poverty: A Focus on Women and Minority Ethnic Groups (2023)
Book
Olarewaju, T. (2023). Entrepreneurship as a Route out of Poverty: A Focus on Women and Minority Ethnic Groups. (1). Palgrave Macmillan. https://doi.org/10.1007/978-3-031-38359-5

This book examines how entrepreneurship can be used as a tool to escape poverty. With relevance for both SDG 1: ‘No Poverty,’ and SDG 8: ‘Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for... Read More about Entrepreneurship as a Route out of Poverty: A Focus on Women and Minority Ethnic Groups.

Nationalism in Internationalism: Ireland's Relationship with the European Union (2023)
Book
Holmes, M., & Simpson, K. (2023). Nationalism in Internationalism: Ireland's Relationship with the European Union. Springer. https://doi.org/10.1007/978-3-031-09289-3

Examines the Irish-EU relationship based on a theoretical re-interpretation of its narrative Offers a broader perspective considering Irish-EU relations in the years of the financial crisis and Brexit Examines the way in which nationalism has b... Read More about Nationalism in Internationalism: Ireland's Relationship with the European Union.

Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives (2022)
Book
Brooksworth, F., Mogaji, E., & Bosah, G. (Eds.). (2022). Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives. Springer. https://doi.org/10.1007/978-3-031-07078-5

Explores the unique features of emerging economies and their implication on fashion marketing Creates theoretical knowledge about fashion marketing in emerging markets Examines the prospects of fashion brands and their marketing strategies in e... Read More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives.

Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives (2022)
Book
Mogaji, E. (2022). F. Brooksworth, E. Mogaji, & G. Bosah (Eds.). Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-07326-7

Provides insight on growing areas such as sustainability, luxury, digital, trends and psychology Offers an understanding of the structure of the fashion industry and how this differs in emerging markets Offers a range of case studies and insigh... Read More about Fashion Marketing in Emerging Economies Volume I: Brand, Consumer and Sustainability Perspectives.

Pursuing the Knowledge Economy (2022)
Book
O'Donovan, N. (2022). Pursuing the Knowledge Economy. Agenda Publishing

In the 1990s, the "knowledge economy" was hailed by policy-makers in developed democracies as an antidote to the anxieties arising from the era of market liberalization – an era characterized by the decline of skilled blue-collar work, increasing lev... Read More about Pursuing the Knowledge Economy.

Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises (2022)
Book
Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (Eds.). (2022). Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Springer International Publishing. https://doi.org/10.1007/978-3-030-88234-1

Unites theoretical and practical insights from different countries across different continents Addresses the challenges of higher education practitioners and managers in emerging countries Provides new approaches for teaching and management pos... Read More about Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises.

Ireland and the European Union: Economic, political and social crises (Ed. K Simpson) (2021)
Book
Simpson, K. (2021). M. Holmes, & K. Simpson (Eds.). Ireland and the European Union: Economic, political and social crises (Ed. K Simpson). Manchester University Press

This book examines how Ireland's relationship with the EU was affected by a succession of crises in both the Republic of Ireland and Northern Ireland. The financial crisis, the Brexit crisis and the migration crisis were not of equal significance on... Read More about Ireland and the European Union: Economic, political and social crises (Ed. K Simpson).

Green Marketing in Emerging Markets (2021)
Book
(2021). C. Mukonza, R. E. Hinson, O. Adeola, I. Adisa, E. Mogaji, & A. C. Kirgiz (Eds.), Green Marketing in Emerging Markets. Springer International Publishing. https://doi.org/10.1007/978-3-030-74065-8

Reveals what the developments in green marketing mean for businesses operating in emerging economies Sheds light on green marketing as an integrated and strategic process Provides a conceptual and empirical overview of the topic of Green Market... Read More about Green Marketing in Emerging Markets.

Brand Management: An Introduction through Storytelling (2021)
Book
Mogaji, E. (2021). Brand Management: An Introduction through Storytelling. Springer. https://doi.org/10.1007/978-3-030-66119-9

An accessible text for branding beginners that avoids technical jargon Includes coverage of cutting edge issues and hot topics such as brand ethics, social media, brand love and brand hate Equips students with the main concepts and theories to... Read More about Brand Management: An Introduction through Storytelling.

Circular Economy and Re-Commerce in the Fashion Industry (2020)
Book
Shrivastava, A., Jain, G., & Paul, J. (2020). A. Shrivastava, G. Jain, & J. Paul (Eds.). Circular Economy and Re-Commerce in the Fashion Industry. IGI Global. https://doi.org/10.4018/978-1-7998-2728-3

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the te... Read More about Circular Economy and Re-Commerce in the Fashion Industry.

Higher Education Marketing in Africa: Explorations into Student Choice (2020)
Book
Mogaji, E., Maringe, F., & Ebo Hinson, R. (Eds.). (2020). Higher Education Marketing in Africa: Explorations into Student Choice. Springer. https://doi.org/10.1007/978-3-030-39379-3

Explores the key players, challenges, and policies affecting higher education in Africa, as well as marketing strategies, and the students’ selection process Focuses on the competition for students in a market with increasing demands Offers emp... Read More about Higher Education Marketing in Africa: Explorations into Student Choice.

Technological Innovations for Sustainability and Business Growth (2019)
Book
Jain, G., Singh, H., Akter, S., Munjal, A., & Grewal, H. S. (Eds.). (2019). Technological Innovations for Sustainability and Business Growth. IGI Global. https://doi.org/10.4018/978-1-5225-9940-1

With the world uniting to achieve Sustainable Development Goals, change lies ahead for businesses. These organizations must rethink strategies and business behavior and assess their impact to align with sustainability goals that promote industrial in... Read More about Technological Innovations for Sustainability and Business Growth.

Entering the Global Arena (2019)
Book
Grix, J., Michael Brannagan, P., & Lee, D. (2019). Entering the Global Arena. Springer

First book to draw together the infancy of published work on sports events and emerging states Situates the debate within key, mainstream literature in contemporary international relations, sociology, political science and sports studies Offers... Read More about Entering the Global Arena.

Relocation of Economic Activity: Contemporary Theory and Practice in Local, Regional and Global Perspectives (2018)
Book
(2018). Relocation of Economic Activity: Contemporary Theory and Practice in Local, Regional and Global Perspectives

This timely volume provides a thorough analysis of current trends in location and relocation of economic activity globally, regionally and locally. Using robust empirical material this book offers a multidisciplinary, comprehensive overview, critique... Read More about Relocation of Economic Activity: Contemporary Theory and Practice in Local, Regional and Global Perspectives.

Political Economy Perspectives on the Greek Crisis (Ed. C Tsoukis) (2017)
Book
Tsoukis, C. (2017). I. Bournakis, C. Tsoukis, D. K. Christopoulos, & T. Palivos (Eds.). Political Economy Perspectives on the Greek Crisis (Ed. C Tsoukis). Springer. https://doi.org/10.1007/978-3-319-63706-8

Offers an economic explanation to the failures of both the Greek economy as well as systemic failures of the euro architecture and the operations of EU authorities Brings together contributions from economists with a wide range of expertise Con... Read More about Political Economy Perspectives on the Greek Crisis (Ed. C Tsoukis).

Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data (2017)
Book
Mogaji, E., & Farinloye, T. (2017). Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data. Taylor & Francis (Routledge). https://doi.org/10.4324/9781315563312-15

This chapter identifies that social media are changing the manner in which brands and consumers relate to one another. Customers are co-creating value and meaning with brands, generating data which can be qualitatively analysed to further enhance our... Read More about Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data.