Skip to main content

Research Repository

Advanced Search

All Outputs (9)

Decision Support Systems and Artificial Intelligence in Supply Chain Risk Management (2018)
Book Chapter
Baryannis, G., Dani, S., Validi, S., & Antoniou, G. (2019). Decision Support Systems and Artificial Intelligence in Supply Chain Risk Management. In Revisiting Supply Chain Risk (53-71). Springer. https://doi.org/10.1007/978-3-030-03813-7_4

This chapter considers the importance of decision support systems for supply chain risk management (SCRM). The first part provides an overview of the different operations research techniques and methodologies for decision making for managing risks, f... Read More about Decision Support Systems and Artificial Intelligence in Supply Chain Risk Management.

Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention (2018)
Book Chapter
Ukpabi, D., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2019). Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention. In Information and Communication Technologies in Tourism 2019 (450-460). Springer. https://doi.org/10.1007/978-3-030-05940-8_35

The purpose of this study is to empirically test a model that examines the roles of offline activities and customer value creation on tourists’ continuance use of online travel communities (OTCs). Hypotheses were tested through a sample of 251 respon... Read More about Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Book Chapter
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2019). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. . IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch025

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Greece’s competitiveness: A survey and concluding remarks (2018)
Book Chapter
Bournakis, I., & Tsoukis, C. (2018). Greece’s competitiveness: A survey and concluding remarks. In Political Economy Perspectives on the Greek Crisis: Debt, Austerity and Unemployment (359-382). Palgrave Macmillan. https://doi.org/10.1007/978-3-319-63706-8_16

This chapter identifies the specialisation pattern of the Greek economy in the years prior to the crisis and analyses the various conceptual dimensions of competitiveness. Although Greece has experienced an increase in Unit Labour Costs (ULC), this c... Read More about Greece’s competitiveness: A survey and concluding remarks.