Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets
(2024)
Journal Article
Moharrak, M., Nguyen, N. P., & Mogaji, E. (2024). Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets. Thunderbird International Business Review, https://doi.org/10.1002/tie.22384
This study explores the intersection of international business and artificial intelligence (AI), focusing on how new ventures navigate environmental challenges for international expansion within Africa's transportation sector. Despite a wealth of lit... Read More about Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets.