South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda
(2022)
Book Chapter
Brooksworth, F., Mogaji, E., & Bosah, G. (2023). South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda. In Fashion Marketing in Emerging Economies Volume II (271-285). Springer. https://doi.org/10.1007/978-3-031-07078-5_10
Emerging economies are an area of interest on account of the projected growth of these markets, and the resultant investment opportunities they present to both global and local businesses; as well as the research data they offer to the growing global... Read More about South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda.