Consumer behavior in the metaverse
(2023)
Journal Article
Kaur, J., Mogaji, E., Paliwal, M., Jha, S., Agarwal, S., & Mogaji, S. A. (2023). Consumer behavior in the metaverse. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2298
The rising interest in the marketing potential of the metaverse and its influence on consumer behavior is undeniable. Experts in the field have identified gaps in understanding consumer behavior in the metaverse and have highlighted the need of furth... Read More about Consumer behavior in the metaverse.