Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Mogaji, Emmanuel; Phong Nguyen, Nguyen
Authors
Nguyen Phong Nguyen
Citation
Mogaji, E., & Phong Nguyen, N. (2022). Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study. International Journal of Bank Marketing, 40(6), 1272-1298. https://doi.org/10.1108/ijbm-09-2021-0440
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Nov 28, 2021 |
| Online Publication Date | Dec 30, 2021 |
| Publication Date | Sep 1, 2022 |
| Deposit Date | Jun 1, 2023 |
| Journal | International Journal of Bank Marketing |
| Print ISSN | 0265-2323 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 40 |
| Issue | 6 |
| Pages | 1272-1298 |
| DOI | https://doi.org/10.1108/ijbm-09-2021-0440 |
| Keywords | Marketing; Marketing |
You might also like
Diaspora Theoretical Contributors: Reframing Scholarly Identity and Intellectual Remittance
(2025)
Preprint / Working Paper
Driving Inclusion: The Role of Ladies on Wheel in Transforming Nigeria's Transport Sector
(2025)
Journal Article
Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon
(2025)
Preprint / Working Paper
Downloadable Citations
About Keele Repository
Administrator e-mail: research.openaccess@keele.ac.uk
This application uses the following open-source libraries:
SheetJS Community Edition
Apache License Version 2.0 (http://www.apache.org/licenses/)
PDF.js
Apache License Version 2.0 (http://www.apache.org/licenses/)
Font Awesome
SIL OFL 1.1 (http://scripts.sil.org/OFL)
MIT License (http://opensource.org/licenses/mit-license.html)
CC BY 3.0 ( http://creativecommons.org/licenses/by/3.0/)
Powered by Worktribe © 2025
Advanced Search