Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study
Mogaji, Emmanuel; Phong Nguyen, Nguyen
Authors
Nguyen Phong Nguyen
Citation
Mogaji, E., & Phong Nguyen, N. (2022). Managers' understanding of artificial intelligence in relation to marketing financial services: insights from a cross-country study. International Journal of Bank Marketing, 40(6), 1272-1298. https://doi.org/10.1108/ijbm-09-2021-0440
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Nov 28, 2021 |
| Online Publication Date | Dec 30, 2021 |
| Publication Date | Sep 1, 2022 |
| Deposit Date | Jun 1, 2023 |
| Journal | International Journal of Bank Marketing |
| Print ISSN | 0265-2323 |
| Publisher | Emerald |
| Peer Reviewed | Peer Reviewed |
| Volume | 40 |
| Issue | 6 |
| Pages | 1272-1298 |
| DOI | https://doi.org/10.1108/ijbm-09-2021-0440 |
| Keywords | Marketing; Marketing |
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