Dr Emmanuel Mogaji e.mogaji@keele.ac.uk
Contemporary Issues in Brand Management
Mogaji, Emmanuel
Authors
Citation
Mogaji, E. (2021). Contemporary Issues in Brand Management. In Brand Management. Springer. https://doi.org/10.1007/978-3-030-66119-9_12
| Online Publication Date | Apr 3, 2021 |
|---|---|
| Publication Date | 2021 |
| Deposit Date | Jan 19, 2024 |
| Publisher | Springer |
| Book Title | Brand Management |
| Chapter Number | 12 |
| ISBN | 9783030661199 |
| DOI | https://doi.org/10.1007/978-3-030-66119-9_12 |
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