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Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale

Mandliya, Anshul; Pandey, Jatin; Hassan, Yusuf; Behl, Abhishek; Alessio, Ishizaka


Anshul Mandliya

Jatin Pandey

Yusuf Hassan

Ishizaka Alessio


Negative media coverage can have a significant impact on businesses and society. For instance, depressing news about the unethical features or harmful effects of a product or a service (e.g., Maggi’s lead issue) can significantly impact their brand image among consumers. We focused on studying whether consumers have a tendency to consume such negative news through online platforms. While there exists a considerable amount of empirical research and industry reports illustrating the implications of such news on businesses; interestingly, the consumer perspective on the same is rarely studied. In the current study, the authors have developed and validated the psychometric properties of “Propensity to Doomscrolling” (PTD), which is an individual tendency to surf/scroll through large amounts of painful, disheartening and sad news on the Internet. We started our scale with 12 items developed from qualitative interviews and existing literature on doomscrolling and compulsive negative news consumption. The final PTD scale consists of two subdimensions: perceived survival threat and fear of death, which can be measured through a seven-item scale proposed and initially tested in this study.


Mandliya, A., Pandey, J., Hassan, Y., Behl, A., & Alessio, I. (2024). Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale. International Studies of Management and Organization, 54(2),

Journal Article Type Article
Acceptance Date Jan 18, 2024
Online Publication Date Jan 18, 2024
Publication Date Apr 2, 2024
Deposit Date Jun 24, 2024
Journal International Studies of Management & Organization
Print ISSN 0020-8825
Electronic ISSN 1558-0911
Publisher Routledge
Peer Reviewed Peer Reviewed
Volume 54
Issue 2
Keywords Doomscrolling; negativenews; perceived survivalthreat; scale development
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