Skip to main content

Research Repository

Advanced Search

Lights, Camera, Metaverse!

Kumar, Aman; Shankar, Amit; Behl, Abhishek; Gupta, Brij B.; Mavuri, Sudha


Aman Kumar

Amit Shankar

Brij B. Gupta

Sudha Mavuri


This study investigates organizations' intention to use the industrial metaverse. The unified theory of acceptance and use of technology (UTAUT) is used as an underpinning theory to examine the impact of performance expectancy, effort expectancy, social influence, and facilitation condition on the intention to use the industrial metaverse. The results of this study reveal that performance expectancy, social influence, and facilitating conditions significantly influence the intention to use the industrial metaverse. Moreover, the intention to use the industrial metaverse significantly influences organizational agility and firm performance. Further, the results of moderation hypotheses indicate that the impact of both performance expectancy and social influence on intention to use the industrial metaverse varies at high and low levels of firm innovativeness. The study's findings will enrich the metaverse literature. Further, it provides a deeper understanding of industrial metaverse adoption from a B2B perspective using the underpinnings of UTAUT. The study helps organizations understand the enablers of industrial metaverse usage intention.


Kumar, A., Shankar, A., Behl, A., Gupta, B. B., & Mavuri, S. (2023). Lights, Camera, Metaverse!. Journal of Global Information Management, 31(8), 1-20.

Journal Article Type Article
Acceptance Date Nov 7, 2023
Publication Date Nov 7, 2023
Deposit Date Jul 2, 2024
Journal Journal of Global Information Management
Print ISSN 1062-7375
Publisher IGI Global
Peer Reviewed Peer Reviewed
Volume 31
Issue 8
Pages 1-20
Public URL
Publisher URL