Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

Behl, Abhishek; Jayawardena, Nirma; Pereira, Vijay; Jabeen, Fauzia; Jain, Kokil; Gupta, Manish

Abstract

This study attempts to explore the factors that engage (behavioural factors) and motivate (psychological factors) crowd-workers in the gamified crowdsourcing apps in the context of logistics and sustainable supply chain management. Thus, using the self-determination theory and theory of cognitive engagement, we conduct critical in-depth interviews with crowd-workers and their task. We conducted a qualitative thematic analysis to explore the psychological and behavioural factors for engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. This study adopted mono-method qualitative approach and in depth-interviews were done by a researcher who was well-trained in qualitative research and was acquainted with the knowledge of crowdsourcing. Using the non-probabilistic sampling method of purposeful sampling, interviewer virtually met 11 individuals to collect data on a pre-decided date and time. The interview questions been prepared based on the theoretical constructs of self-determination theory and theory of cognitive engagement and the thematic analysis was conducted using NVivo software.

Citation

Behl, A., Jayawardena, N., Pereira, V., Jabeen, F., Jain, K., & Gupta, M. (2023). Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management. Annals of Operations Research, https://doi.org/10.1007/s10479-023-05557-2

• Journal Article Type: Article
• Acceptance Date: Aug 8, 2023
• Online Publication Date: Aug 22, 2023
• Publication Date: Aug 22, 2023
• Deposit Date: Jul 2, 2024
• Journal: Annals of Operations Research
• Print ISSN: 0254-5330
• Publisher: Springer Verlag
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1007/s10479-023-05557-2
• Keywords: Engagement · Psychological motivation · Gamification · Technological innovation · Crowd-workers · Mobile apps · Self-determination theory · Theory of cognitive engagement
• Public URL: https://keele-repository.worktribe.com/output/855915