All Outputs (12)

Diaspora Theoretical Contributors: Reframing Scholarly Identity and Intellectual Remittance (2025)
Preprint / Working Paper
Mogaji, E. (2025). Diaspora Theoretical Contributors: Reframing Scholarly Identity and Intellectual Remittance

With the rise of academic mobility and transnational research engagement, many scholars reside outside their countries of origin yet remain deeply connected to them through their scholarly work. This viewpoint introduces the concept of the diaspora t... Read More about Diaspora Theoretical Contributors: Reframing Scholarly Identity and Intellectual Remittance.

Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon (2025)
Preprint / Working Paper
Kolade, S., Ugboma, O., Madichie, N., & Mogaji, E. Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon. London

The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly i... Read More about Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon.

Types and Location of Nigerian Universities (2019)
Preprint / Working Paper
Mogaji, E. Types and Location of Nigerian Universities

Marketing higher education in Africa is a growing research domain, and there is a shortage of knowledge about how higher education in Africa are marketing themselves towards prospective students. Despite inadequate funding for the existing tertiary i... Read More about Types and Location of Nigerian Universities.

Marketing Communication Strategies of Off-Plan Homes (2019)
Preprint / Working Paper
Anh Kieu, T., & Mogaji, E. Marketing Communication Strategies of Off-Plan Homes

Buying a home is considered one of the most expensive purchases an individual can ever make and a lot of effort is required in making the right choice. This study aims to explore marketing communication of off-plan homes – these are homes under const... Read More about Marketing Communication Strategies of Off-Plan Homes.

Typology of Music in Advertising (2019)
Preprint / Working Paper
Mogaji, E. Typology of Music in Advertising

Music in advertisement is influential and can be emotionally appealing, and it has become a common element and a crucial feature. The choice of which type of music used is a conscious and creative decision that needs to be strategic. While previous s... Read More about Typology of Music in Advertising.

Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements (2019)
Preprint / Working Paper
Mogaji, E. Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirica... Read More about Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements.

Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. (2019)
Preprint / Working Paper
Mogaji, E. Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications

Australia was the only developed country to avoid a technical recession during the 2008 global financial crisis, but ten years later, Australian banks now must deal with allegations of misconduct which warrants establishing a royal commission into th... Read More about Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications..

Brand Guideline (2019)
Preprint / Working Paper
Mogaji, E. Brand Guideline

Companies spend a considerable amount of money to develop their brand identities. It is not a cheap commercial endeavour. Given the importance of brand identities as intangible assets for organisations, the ability to strategically manage them is cri... Read More about Brand Guideline.

In the absence of values and ideologies, Party-switching in Nigeria is inevitable. (2018)
Preprint / Working Paper
Mogaji, E. In the absence of values and ideologies, Party-switching in Nigeria is inevitable

This paper aims to explore the absence of values and ideologies within the political parties and how it contributes towards party switching, using the Nigerian political scene as a focus point. The personal values and ideologies of individual politic... Read More about In the absence of values and ideologies, Party-switching in Nigeria is inevitable..

UK Universities' Corporate Visual Identities (2018)
Preprint / Working Paper
Mogaji, E. UK Universities' Corporate Visual Identities

Universities are under intense pressure to set themselves apart from others, they are rebranding and creating new corporate visual identities, even though not all of them have been all that successful. For those who have successfully rebranded, they... Read More about UK Universities' Corporate Visual Identities.

Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective (2018)
Preprint / Working Paper
Mogaji, E., Ukpabi, D., & Olaleye, S. Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective

With social media transforming how customers interact with brands, this study explores the consumer –brand relationship in UK energy sector which has a reputation for lack of trust by customers. Using user-generated contents on Facebook pages of the... Read More about Examining Consumer-Brand Relationships in the UK Energy Sector A Social Media Perspective.

Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets
Preprint / Working Paper
Mba-Kalu, E., & Mogaji, E. Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets. London

This report provides a summary of the TRATSEDI webinar focused on "Building Resilient and Scalable Logistics Transport Operations in Fragmented Markets." The webinar addressed the crucial need for efficient logistics in emerging economies, particular... Read More about Building Resilient And Scalable Logistics Transport Operations In Fragmented Markets.