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All Outputs (32)

Augment Human Resource Proximity Plumbing Cybernation (2020)
Book Chapter
Deogaonkar, A., Nanoty, S., Shrivastava, A., & Jain, G. (2021). Augment Human Resource Proximity Plumbing Cybernation. In Global Challenges and Strategic Disruptors in Asian Businesses and Economies (131-140). IGI Global. https://doi.org/10.4018/978-1-7998-4787-8.ch008

The expeditious proliferation of artificial intelligence in the mainstream has rejigged the simplest processes of the various sectors in the most efficient way. With the advent of the era of cybernation, the work culture has been curbed with the time... Read More about Augment Human Resource Proximity Plumbing Cybernation.

Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities (2020)
Journal Article
Shrivastava, A., Jain, G., Kamble, S. S., & Belhadi, A. (2021). Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities. Journal of Cleaner Production, 278, 123772. https://doi.org/10.1016/j.jclepro.2020.123772

The apparel manufacturers and retailers throughout the world are searching for innovative solutions to reduce the harmful impact the industry has on the environment. These firms cannot afford to lose the environmentally conscious consumers. Circular... Read More about Sustainability through online renting clothing: Circular fashion fueled by instagram micro-celebrities.

Circular Economy and Re-Commerce in the Fashion Industry (2020)
Book
Shrivastava, A., Jain, G., & Paul, J. (2020). A. Shrivastava, G. Jain, & J. Paul (Eds.). Circular Economy and Re-Commerce in the Fashion Industry. IGI Global. https://doi.org/10.4018/978-1-7998-2728-3

The apparel industry has the scale, reach, and technical expertise to deliver on-target sustainable development goals within the industry’s sphere of influence in its interconnected global and local value chains. From the farm to the consumer, the te... Read More about Circular Economy and Re-Commerce in the Fashion Industry.

Technological Innovations for Sustainability and Business Growth (2019)
Book
Jain, G., Singh, H., Akter, S., Munjal, A., & Grewal, H. S. (Eds.). (2019). Technological Innovations for Sustainability and Business Growth. IGI Global. https://doi.org/10.4018/978-1-5225-9940-1

With the world uniting to achieve Sustainable Development Goals, change lies ahead for businesses. These organizations must rethink strategies and business behavior and assess their impact to align with sustainability goals that promote industrial in... Read More about Technological Innovations for Sustainability and Business Growth.

Blockchain technology in corporate governance: disrupting chain reaction or not? (2019)
Journal Article
Singh, H., Jain, G., Munjal, A., & Rakesh, S. (2020). Blockchain technology in corporate governance: disrupting chain reaction or not?. Corporate Governance, 20(1), 67-86. https://doi.org/10.1108/cg-07-2018-0261

Purpose
The purpose of this paper is to determine the stakeholders’ acceptance on blockchain and to investigate the model fit by using “Technology Acceptance Model” with special reference to corporate governance through cryptography to resolve the d... Read More about Blockchain technology in corporate governance: disrupting chain reaction or not?.

Hyper-personalization – fashion sustainability through digital clienteling (2018)
Journal Article
Jain, G., Rakesh, S., Kamalun Nabi, M., & Chaturvedi, K. (2018). Hyper-personalization – fashion sustainability through digital clienteling. Research Journal of Textile and Apparel, 22(4), 320-334. https://doi.org/10.1108/rjta-02-2018-0017

Purpose
This study aims to find the model fit to understand the consumer behavior in context to the hyper-personalization through digital clienteling by using structural equation modeling. The traditional method of customer passive observance has be... Read More about Hyper-personalization – fashion sustainability through digital clienteling.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Book Chapter
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2019). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. . IGI Global. https://doi.org/10.4018/978-1-5225-7116-2.ch025

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth (2018)
Journal Article
Jain, G., Rakesh, S., & Chaturvedi, K. R. (2018). Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth. International Journal of E-Business Research, 14(2), 87-101. https://doi.org/10.4018/ijebr.2018040106

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models... Read More about Online Video Advertisements' Effect on Purchase Intention: An Exploratory Study on Youth.

Consumer product preferences of organisations that use cause-related marketing - taking the less travelled road (2016)
Journal Article
Jain, G., & Singh, R. (2016). Consumer product preferences of organisations that use cause-related marketing - taking the less travelled road. International Journal of Business Competition and Growth, 5(1/2/3), 137. https://doi.org/10.1504/ijbcg.2016.079945

Due to immense competition, organisations are trying to do something different from the other organisations as a part of their strategic initiative. It has been seen that every organisation takes various initiative to do 'something good' towards the... Read More about Consumer product preferences of organisations that use cause-related marketing - taking the less travelled road.

Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly (2016)
Book Chapter
Jain, G., & Rakesh, S. (2017). Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly. In Handbook of Research on Intelligent Techniques and Modeling Applications in Marketing Analytics (291-303). IGI Global. https://doi.org/10.4018/978-1-5225-0997-4.ch016

Smartphone users download the apps after the enormous popularity in this mobile world and then eventually delete those apps. There are various factors like frequency, relevance and space it consumes in the phone, which decide a user's preference for... Read More about Understand the Frequency of Application Usage by Smartphone Users: Door Is Open, but Closes Quickly.