Refining e-shoppers’ perceived risks: Development and validation of new measurement scale
(2021)
Journal Article
Bashir, S., Khwaja, M. G., Mahmood, A., Ali Turi, J., & Fawad Latif, K. (2021). Refining e-shoppers’ perceived risks: Development and validation of new measurement scale. Journal of Retailing and Consumer Services, 58, Article 102285. https://doi.org/10.1016/j.jretconser.2020.102285
Due to the rapid expansion of perceived e-shopping risks, and highly isolated and inconsistent presentation of literature about this concept, understanding e-shopper's behavior has become more difficult. In this regard, this study brings together dif... Read More about Refining e-shoppers’ perceived risks: Development and validation of new measurement scale.