Exploring purchase intention in metaverse retailing: Insights from an automotive platform
(2024)
Journal Article
Zhang, H., Lv, Y., Zhang, J. Z., Hollebeek, L. D., Behl, A., & Urbonavicius, S. (in press). Exploring purchase intention in metaverse retailing: Insights from an automotive platform. Journal of Retailing and Consumer Services, 82, Article 104144. https://doi.org/10.1016/j.jretconser.2024.104144
As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize online retailing. This study employed a well-established metaverse automotive retailing platform in China to explore the paths influencing consumers' purcha... Read More about Exploring purchase intention in metaverse retailing: Insights from an automotive platform.