Skip to main content

Research Repository

Advanced Search

All Outputs (4)

An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots? (2021)
Book Chapter
Raghubansie, A., & Samaradivakara, C. A. (2021). An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?. . IGI Global. https://doi.org/10.4018/978-1-7998-7192-7.ch020

Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising (2021)
Journal Article
El Gohary, H., & Raghubansie, A. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising. International - المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2(1), 75-116. https://doi.org/10.21608/cfdj.2021.146712