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All Outputs (5)

The conceptualisation of employability among higher education administrators in Sri Lanka’s turbulent labour market (2024)
Journal Article
Samaradivakara, C., Bell, R., & Raghubansie, A. (in press). The conceptualisation of employability among higher education administrators in Sri Lanka’s turbulent labour market. Higher Education, Skills and Work-based Learning, https://doi.org/10.1108/heswbl-10-2023-0289

Purpose
Employability is an established research theme in Western literature; however, in developing economies, the concept remains unclear and underresearched. This study addresses this lacuna by exploring how Sri Lankan higher education (HE) admin... Read More about The conceptualisation of employability among higher education administrators in Sri Lanka’s turbulent labour market.

An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots? (2021)
Book Chapter
Raghubansie, A., & Samaradivakara, C. A. (2021). An Investigation of Advertising Agency Creative Managers' Perspectives on the Impact of Digital Threats and Opportunities: The Case of UK SMEs – It Is Tricky; How Does a Brand Leopard Change Its Spots?. . IGI Global. https://doi.org/10.4018/978-1-7998-7192-7.ch020

Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising (2021)
Journal Article
El Gohary, H., & Raghubansie, A. (2021). Digital Advertising Creative Processes and Innovation in UK SME Advertising Agencies: An Empirical Investigation of Viral Advertising. International - المجلة العلمیة للدراسات والبحوث المالیة والتجاریة, 2(1), 75-116. https://doi.org/10.21608/cfdj.2021.146712