Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity
(2017)
Conference Proceeding
All Outputs (8)
The role of brands in the definition and preservation of ethnic cultural heritage (2017)
Conference Proceeding
When and why does the name of the brand still matter? (2017)
Journal Article
Purpose The purpose of this paper is to fill a current gap in the literature, through the development of theory concerned with changes that occur over time to the functions and importance of the brand name element of a branded entity. Design/meth... Read More about When and why does the name of the brand still matter?.
When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element (2016)
Presentation / Conference
When and why do established brand names remain important for consumers? (2015)
Presentation / Conference
Distinguishing the brand name element from the branded entity (2014)
Conference Proceeding
This development paper looks at the conceptualisation of the brand name element. It asserts that this is inadequately theoretically conceptualised, despite the brand name element forming an important aspect of branding theory and practice. Conflation... Read More about Distinguishing the brand name element from the branded entity.
What makes the brand name of an established product important to a consumer? (2013)
Presentation / Conference