All Outputs (10)

Creative Destruction? Exploring the deliberate destruction of possessions by consumers (2024)
Journal Article
Round, D. (2024). Creative Destruction? Exploring the deliberate destruction of possessions by consumers. Journal of Consumer Culture, https://doi.org/10.1177/14695405241283

Department store closures: the case for a national programme to fill empty space (2021)
Digital Artefact
Round, G. (2021). Department store closures: the case for a national programme to fill empty space. [Blog Style Article]

Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity (2017)
Conference Proceeding
Round, D. (2017). Creative Destruction: A study into the ritualized destruction of possessions in relation to consumer identity.

The role of brands in the definition and preservation of ethnic cultural heritage (2017)
Conference Proceeding
Round, D. (2017). The role of brands in the definition and preservation of ethnic cultural heritage.

When and why does the name of the brand still matter? (2017)
Journal Article
Round. (2017). When and why does the name of the brand still matter?. European Journal of Marketing, 2118 - 2137. https://doi.org/10.1108/EJM-06-2016-0360

Purpose
The purpose of this paper is to fill a current gap in the literature, through the development of theory concerned with changes that occur over time to the functions and importance of the brand name element of a branded entity.

Design/meth... Read More about When and why does the name of the brand still matter?.

When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element (2016)
Presentation / Conference
Round, D. (2016, December). When the name of the brand still matters: Developing a temporal perspective towards the equity of the brand name element. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference

Untangling the brand name from the branded entity The conceptualisation and value of the established brand name (2015)
Journal Article
Round, G., & Roper, S. (2015). Untangling the brand name from the branded entity The conceptualisation and value of the established brand name. European Journal of Marketing, 49(11-12), 1941-1960. https://doi.org/10.1108/EJM-09-2014-0541

When and why do established brand names remain important for consumers? (2015)
Presentation / Conference
Round, D. (2015, December). When and why do established brand names remain important for consumers?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG Conference, Turku, Finland

Distinguishing the brand name element from the branded entity (2014)
Conference Proceeding
Round, G. (2014). Distinguishing the brand name element from the branded entity.

This development paper looks at the conceptualisation of the brand name element. It asserts that this is inadequately theoretically conceptualised, despite the brand name element forming an important aspect of branding theory and practice. Conflation... Read More about Distinguishing the brand name element from the branded entity.

What makes the brand name of an established product important to a consumer? (2013)
Presentation / Conference
Round, D. (2013, December). What makes the brand name of an established product important to a consumer?. Paper presented at Academy of Marketing Brand, Corporate Identity and Reputation SIG Conference, Porto, Portugal