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Abhishek Behl's Outputs (39)

The dark side of foreign firm presence: How does the knowledge spillover from foreign direct investment influence the new venture performance (2023)
Journal Article
Wang, H., Zheng, L. J., Zhang, J. Z., Behl, A., Arya, V., & Rafsanjani, M. K. (2023). The dark side of foreign firm presence: How does the knowledge spillover from foreign direct investment influence the new venture performance. Journal of Innovation & Knowledge, 8(3), Article 100399. https://doi.org/10.1016/j.jik.2023.100399

This study presented a comprehensive framework to explain how the knowledge spillover from foreign direct investment (FDI) influences domestic new venture performance. Referring to external (formal and informal institutional distances) and internal (... Read More about The dark side of foreign firm presence: How does the knowledge spillover from foreign direct investment influence the new venture performance.

Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse (2023)
Journal Article
Dwivedi, Y. K., Kshetri, N., Hughes, L., Rana, N. P., Baabdullah, A. M., Kumar Kar, A., …Yan, M. (2023). Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse. Information Systems Frontiers, 25, 2071–2114. https://doi.org/10.1007/s10796-023-10400-x

The Metaverse has the potential to form the next pervasive computing archetype that can transform many aspects of work and life at a societal level. Despite the many forecasted benefits from the metaverse, its negative outcomes have remained relative... Read More about Exploring the Darkverse: A Multi-Perspective Analysis of the Negative Societal Impacts of the Metaverse.

Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective (2023)
Journal Article
Kumar, A., Shankar, A., Behl, A., Arya, V., & Gupta, N. (2023). Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective. Technological Forecasting and Social Change, 193, Article 122647. https://doi.org/10.1016/j.techfore.2023.122647

Social media has become an integral part of our lives because of its popularity among users. However, the dissemination of fake information has been a significant issue for marketers, as it severely damages brand image. This study examined variables... Read More about Should I share it? Factors influencing fake news-sharing behaviour: A behavioural reasoning theory perspective.

Knowledge development in non-fungible tokens (NFT): a scoping review (2023)
Journal Article
Behl, A., Pereira, V., Nigam, A., Wamba, S., & Sindhwani, R. (2024). Knowledge development in non-fungible tokens (NFT): a scoping review. Journal of Knowledge Management, 28(1), 232-267. https://doi.org/10.1108/JKM-12-2022-0937

Purpose
The purpose of this paper is to investigate the potential of NFTs in revolutionizing innovation management and information systems. Innovations done by firms are blatantly used by other firms to develop cheap knock-off. This leads to huge ec... Read More about Knowledge development in non-fungible tokens (NFT): a scoping review.

Gamification and neuromarketing: A unified approach for improving user experience (2023)
Journal Article
Behl, A., Jayawardena, N., Shankar, A., Gupta, M., & Dang Lang, L. (2024). Gamification and neuromarketing: A unified approach for improving user experience. Journal of Consumer Behaviour, 23(1), https://doi.org/10.1002/cb.2178

Neuroscience and its offshoot as neuromarketing have helped marketers understand neuroscientific aspects of customers while gamification has helped them understand the psyche of consumers. Despite neuromarketing's many potential benefits to businesse... Read More about Gamification and neuromarketing: A unified approach for improving user experience.

Modelling the linkage between fossil fuel usage and organizational sustainability (2023)
Journal Article
Choudhary, S., Panda, T., & Behl, A. (2023). Modelling the linkage between fossil fuel usage and organizational sustainability. Journal of Cleaner Production, 413, Article 137440. https://doi.org/10.1016/j.jclepro.2023.137440

In today's competitive business environment, ensuring the sustainability in long-run remains a key challenge for business organizations. Using fossil fuel-based technologies for in carrying out operating activities may put organizational sustainabili... Read More about Modelling the linkage between fossil fuel usage and organizational sustainability.

Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms (2023)
Journal Article
Behl, A., Sampat, B., Pereira, V., Sadamali Jayawardena, N., & Laker, B. (2024). Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms. Annals of Operations Research, 333, 1103–1132. https://doi.org/10.1007/s10479-023-05290-w

The purpose of this study is to investigate the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms through adopting a mono method quantitativae approach. Micro-level theoretical p... Read More about Investigating the role of data-driven innovation and information quality on the adoption of blockchain technology on crowdfunding platforms.

Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms (2023)
Journal Article
Behl, A., Pereira, V., Jayawardena, N., Nigam, A., & Mangla, S. (2024). Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms. International Marketing Review, 41(1), https://doi.org/10.1108/IMR-05-2022-0113

Purpose
This study aims to investigate an under-researched area, an international marketing perspective, based on international dynamic capability, environmental sustainability and organizational marketing performance in gamification and non-gamific... Read More about Gamification as an innovation: a tool to improve organizational marketing performance and sustainability of international firms.

Modelling and analysing the enablers of digital resilience for small and medium enterprises (2023)
Journal Article
Kumar, V., Sindhwani, R., Behl, A., Kaur, A., & Pereira, V. (2023). Modelling and analysing the enablers of digital resilience for small and medium enterprises. Journal of Enterprise Information Management, https://doi.org/10.1108/JEIM-01-2023-0002

Purpose
Small and medium enterprises (SMEs) significantly contribute to economic growth, development, exports and employment of the nations. To maintain competitiveness in today's market, SMEs must explore and identify enablers to enhance their digi... Read More about Modelling and analysing the enablers of digital resilience for small and medium enterprises.

‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’ (2023)
Journal Article
Jayawardena, N. S., Thaichon, P., Quach, S., Razzaq, A., & Behl, A. (2023). ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’. Journal of Business Research, 160, Article 113739. https://doi.org/10.1016/j.jbusres.2023.113739

Using the social psychology theory of elaboration likelihood model (ELM), we present a conceptual model of persuading consumer attitudes through virtual and augmented reality advertisements. We begin this paper with a systematic literature review tha... Read More about ‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’.

Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective (2023)
Journal Article
Verma, D., Dewani, P. P., Behl, A., & Dwivedi, Y. K. (2023). Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective. Computers in Human Behavior, 143, 1-16. https://doi.org/10.1016/j.chb.2023.107710

In the last decade, eWOM has arguably become the most preferred way for consumers to seek and share consumption-related information. eWOM as a research topic also garnered huge attention from the research community, which led to the vast academic lit... Read More about Understanding the impact of eWOM communication through the lens of information adoption model: A meta-analytic structural equation modeling perspective.

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness (2023)
Journal Article
Sharma, I., Jain, K., Behl, A., Baabdullah, A., Giannakis, M., & Dwivedi, Y. (2023). Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness. Internet Research, 33(5), 1727-1749. https://doi.org/10.1108/INTR-07-2022-0563

Purpose
Deepfakes are fabricated content created by replacing an original image or video with someone else. Deepfakes have recently become commonplace in politics, posing serious challenges to democratic integrity. The advancement of AI-enabled tech... Read More about Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness.

Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies (2023)
Journal Article
Bhardwaj, S., Behl, A., & Pereira, V. (2023). Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies. Annals of Operations Research, https://doi.org/10.1007/s10479-023-05186-9

This study aims to propose an integrative framework on data analytics in medium and small enterprise (MSME) with an in-depth systematic review of existing literature evidenced through empirical case studies. An exclusive systematic review on data ana... Read More about Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies.

Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management (2023)
Journal Article
Behl, A., Singh, R., Pereira, V., & Laker, B. (2023). Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management. Technological Forecasting and Social Change, 189, Article 122363. https://doi.org/10.1016/j.techfore.2023.122363

Originating in Germany, Industry 4.0 quickly became the new standard with industries adopting it worldwide. However, in the hurry to become digitalized for increasing production and efficiency, industries have failed at embracing the sustainability a... Read More about Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management.

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation (2023)
Journal Article
Behl, A., Kamboj, S., Sarmah, B., Pereira, V., Sharma, K., Gulzar Rammal, H., & Arrigo, E. (2023). Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation. International Marketing Review, 40(4), 739-773. https://doi.org/10.1108/IMR-11-2021-0325

Purpose
This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderatin... Read More about Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation.

Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization (2023)
Journal Article
Sood, K., Singh, S., Behl, A., Sindhwani, R., Kaur, S., & Pereira, V. (2023). Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization. Resources Policy, 81, Article 103235. https://doi.org/10.1016/j.resourpol.2022.103235

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as “digital curre... Read More about Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization.

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach (2023)
Journal Article
Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158, 1-13. https://doi.org/10.1016/j.jbusres.2023.113662

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakehol... Read More about Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach.