Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management
(2025)
Journal Article
Mogaji, E. (2025). Transformative transport services: leveraging sustainability, inclusivity, and technology through marketing management. Journal of Marketing Management, 1-33. https://doi.org/10.1080/0267257x.2025.2461673
Outputs (1119)
How do US sectoral markets connect in calm and crisis? A quantile-based network analysis (2025)
Journal Article
Rehman, M. U., Zeitun, R., Nautiyal, N., Vo, X. V., & Kang, S. H. (in press). How do US sectoral markets connect in calm and crisis? A quantile-based network analysis. Applied Economics, 1-24. https://doi.org/10.1080/00036846.2025.2456127his work investigates how the return coherence of the US sectoral market changed during/post COVID-19 from the pre-pandemic period. We sampled daily data for a pre-COVID-19 period from January 2018 to November 2019 and a during/post-COVID-19 period f... Read More about How do US sectoral markets connect in calm and crisis? A quantile-based network analysis.
Trump tariffs: there may be silver linings in the trade war storm clouds (2025)
Digital Artefact
Mahadeo, S., Legrenzi, G., & Heinlein, R. (2025). Trump tariffs: there may be silver linings in the trade war storm clouds. [Blog style article]
Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation (2025)
Journal Article
Kumar, A., Shankar, A., Behl, A., Chakraborty, D., & Gundala, R. R. (in press). Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation. Journal of Consumer Marketing, https://doi.org/10.1108/jcm-06-2024-6922Purpose
This research focuses on developing and testing a conceptual model that explores customer behavioural responses (engagement, experience and recommendation) towards generative artificial intelligence (AI)-enabled chatbots. It highlights the s... Read More about Anthropomorphic generative AI chatbots for enhancing customer engagement, experience and recommendation.
From values to value: exploring the dual impact of national spirit on corporate ESG performance (2025)
Journal Article
Tan, W., Liu, Y., Dong, Q., & Haviour Chen, X. (2025). From values to value: exploring the dual impact of national spirit on corporate ESG performance. Journal of Accounting Literature, 1-34. https://doi.org/10.1108/JAL-08-2024-0222Purpose
National spirit, as a powerful legitimacy trait, shapes the consistency of a firm’s financial decisions, employee engagement and sustainability strategies. Combining this with resource-based view (RBV) theory, the study empirically examines... Read More about From values to value: exploring the dual impact of national spirit on corporate ESG performance.
Pursuing a corporate sustainable identity: Green governance strategy, hybrid vehicle development, knowledge and sustainability performance (2025)
Journal Article
Ekara Helfaya, A., & Bui, P. (2025). Pursuing a corporate sustainable identity: Green governance strategy, hybrid vehicle development, knowledge and sustainability performance. Journal of Innovation & Knowledge, 10(2), Article 100660. https://doi.org/10.1016/j.jik.2025.100660The automobile industry's transition toward sustainability remains impeded by inconsistent green governance, which hampers progress in hybrid vehicle production. Existing literature predominantly focuses on technological innovation... Read More about Pursuing a corporate sustainable identity: Green governance strategy, hybrid vehicle development, knowledge and sustainability performance.
The temporal variability in the returns of socially responsible funds to structural oil shocks (2025)
Journal Article
Rehman, M. U., Nautiyal, N., Zeitun, R., & Vo, X. V. (2025). The temporal variability in the returns of socially responsible funds to structural oil shocks. North American Journal of Economics and Finance, 77, Article 102366. https://doi.org/10.1016/j.najef.2025.102366In this paper, we investigate the potential presence of returns comovement between socially responsible investment (SRI) funds and oil shocks based on daily data from March 8, 2016 to June 11, 2021. According to the seminal work of Ready (2018), oil... Read More about The temporal variability in the returns of socially responsible funds to structural oil shocks.
The Trumps want you to buy their meme coins, but history should make us cautious about the hype (2025)
Digital Artefact
Mogaji, E. (2025). The Trumps want you to buy their meme coins, but history should make us cautious about the hype. [blog style article]
Idiosyncratic deal seeking for personal brand verification (2025)
Journal Article
Garg, S., Sinha, S., & Anand, S. (in press). Idiosyncratic deal seeking for personal brand verification. International Journal of Manpower, https://doi.org/10.1108/ijm-08-2023-0483Purpose
Grounded in social learning theory and conservation of resources theory, this study examines the link between witnessing co-workers’ idiosyncratic deals (i-deals) and task crafting, task crafting and task i-deals negotiation; and the route t... Read More about Idiosyncratic deal seeking for personal brand verification.
Cryptocurrency Market Volatility and Forecasting: A Comparative Analysis of Modern Machine Learning Models for Cryptocurrencies Predicting Accuracy (2025)
Journal Article
Iqbal, R., Riaz, M., Sorwar, G., & Qadir, J. (in press). Cryptocurrency Market Volatility and Forecasting: A Comparative Analysis of Modern Machine Learning Models for Cryptocurrencies Predicting Accuracy. Review of Pacific Basin Financial Markets and Policies, 27(4), Article 2450028. https://doi.org/10.1142/s0219091524500280Cryptocurrency (CRP) has grown in popularity over the last decade. Since there is no central body to control the Bitcoin (BTC) markets, they are extremely volatile. However, several similar variables that cause price volatility in traditional markets... Read More about Cryptocurrency Market Volatility and Forecasting: A Comparative Analysis of Modern Machine Learning Models for Cryptocurrencies Predicting Accuracy.