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Outputs (1101)

Strategic marketing for sustainable sports travel experiences (2024)
Journal Article
Farinloye, T., & Mogaji, E. (in press). Strategic marketing for sustainable sports travel experiences. Journal of Strategic Marketing, 1-15. https://doi.org/10.1080/0965254x.2024.2443418

This study introduces the concept of Strategic Marketing of Sustainable Sports Travel Experiences, situated at the intersection of sports management, strategic marketing, and sustainable transport. It develops a novel framework grounded in Stakeholde... Read More about Strategic marketing for sustainable sports travel experiences.

Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry (2024)
Journal Article
Moharrak, M., & Mogaji, E. (2024). Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry. International Journal of Bank Marketing, https://doi.org/10.1108/IJBM-08-2024-0490

Purpose
This study aims to fill critical research gaps by providing empirical evidence on the practical application of generative AI in the banking sector. It explores managerial preparedness, regulatory compliance and data privacy challenges in imp... Read More about Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry.

Ownership of contactless data in urban transportation systems (2024)
Journal Article
Farinloye, T., Alimo, P. K., Bhatt, S., Fwangwen, T., & Mogaji, E. (in press). Ownership of contactless data in urban transportation systems. Discover Cities, 1(1), Article 32. https://doi.org/10.1007/s44327-024-00034-2

This paper examines the landscape of contactless transport payment systems in developing countries, focusing on data ownership, regulatory challenges, advantages, disadvantages, and implications. It explores the roles of city authorities, contractors... Read More about Ownership of contactless data in urban transportation systems.

A Comprehensive Evaluation Framework for AI and Human Skill Complementarity Across Industry Sectors (2024)
Journal Article
Kemoklidze, L., Khurodze, R., & Rigby, C. (in press). A Comprehensive Evaluation Framework for AI and Human Skill Complementarity Across Industry Sectors. Bulletin of the Georgian National Academy of Sciences (Moambe), 18(4), 28-36

The paper presents a comprehensive evaluation framework to assess the complementarity between artificial intelligence (AI) technologies and human skills across diverse industries. AI has transformed business operations, enhancing productivity, reduci... Read More about A Comprehensive Evaluation Framework for AI and Human Skill Complementarity Across Industry Sectors.

GFW Impact Report 2024 (2024)
Report
Hutchinson, M., & Vestergren, S. (2024). GFW Impact Report 2024. Green Football Weekend

In February 2024, the second annual Green Football Weekend mobilised fans, clubs and leagues to take action to protect our world, sparking conversations on and off the pitch, engaging fans and players in the issue, and eliciting new commitments from... Read More about GFW Impact Report 2024.

Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse (2024)
Journal Article
Kumar, A., Shankar, A., Behl, A., & Wamba, S. F. (2025). Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse. Technological Forecasting and Social Change, 210, Article 123880. https://doi.org/10.1016/j.techfore.2024.123880

This study investigates consumer intention to purchase NFTs in the metaverse using the underpinnings of the theory of consumption values (TCV). This study uses a sequential mixed-methods approach (qualitative + quantitative) to explore and examine th... Read More about Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse.