Outputs (1192)

European sustainability reporting standards: An assessment of requirements and preparedness of EU companies (2025)
Journal Article
Leal Filho, W., Wall, T., Williams, K., Pimenta Dinis, M. A., Fernandez Martin, R. M., Mazhar, M., & Gatto, A. (2025). European sustainability reporting standards: An assessment of requirements and preparedness of EU companies. Journal of Environmental Management, 380, 9. https://doi.org/10.1016/j.jenvman.2025.125008

The newly released European Sustainability Reporting Standards (ESRS) are a distinctively holistic legal instrument designed to enhance the disclosure of the sustainability performance of companies across the European Union (EU). However, there is cu... Read More about European sustainability reporting standards: An assessment of requirements and preparedness of EU companies.

Empowering Firms With AI-Generated Content: Strategic Approaches to R&D and Advertising in the Era of Generative AI (2025)
Journal Article
Li, L., Li, J., Islam, N., Zhang, J. Z., & Behl, A. (2025). Empowering Firms With AI-Generated Content: Strategic Approaches to R&D and Advertising in the Era of Generative AI. IEEE Transactions on Engineering Management, 72, 1787-1798. https://doi.org/10.1109/TEM.2025.3552142

Commercial utilization of Generative Artificial Intelligence (GAI) is expanding rapidly. However, few studies have investigated the transformative impact of GAI on business operations, with a specific focus on Research and Development (R&D) and adver... Read More about Empowering Firms With AI-Generated Content: Strategic Approaches to R&D and Advertising in the Era of Generative AI.

Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship (2025)
Journal Article
Shitile, T., Syrrakos, D., & Emediegwu, L. (2025). Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship. Journal of Rural Studies, 116, 1-10. https://doi.org/10.1016/j.jrurstud.2025.103626

The paper explores the relationship between relational entrepreneurial ecosystems and customer engagement in rural and in-the-rural entrepreneurship. This study recognises rural entrepreneurship as a catalyst for innovation and resilience, analysing... Read More about Engaging in rural spaces: A conceptual exploration of customer relationships in rural and in-the-rural entrepreneurship.

Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon (2025)
Preprint / Working Paper
Kolade, S., Ugboma, O., Madichie, N., & Mogaji, E. Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon. London

The Detty December webinar brought together experts in entrepreneurship, marketing, transportation, tourism, and policy development to explore the cultural, economic, and policy dimensions of this growing seasonal phenomenon in Africa, particularly i... Read More about Detty December: Exploring The Economic Cultural And Policy Dimensions Of Africa 's Festive Phenomenon.

The resilience of green bonds to oil shocks during extreme events (2025)
Journal Article
Rehman, M. U., Nautiyal, N., Zeitun, R., Vo, X. V., & Ghardallou, W. (2025). The resilience of green bonds to oil shocks during extreme events. Journal of Environmental Management, 378, Article 124685. https://doi.org/10.1016/j.jenvman.2025.124685

Investments in green energy are increasing exponentially due to rising environmental concerns. Our work scrutinizes the influence of decomposed structural oil shocks on the green bonds in developed countries from November 28, 2008 to May 21, 2021. We... Read More about The resilience of green bonds to oil shocks during extreme events.

Global Business and Gamification: An Introduction (2025)
Book Chapter
Sampat, B., Pereira, V., & Behl, A. Global Business and Gamification: An Introduction. In Gamification and Global Business Management (1-9). World Scientific Publishing. https://doi.org/10.1142/9789819801541_0001

The term “gamification” is increasingly and widely used in business. Globally, businesses are adopting gamification as the primary method in transforming business operations. Gamification incorporates game concepts into non-game environments, such as... Read More about Global Business and Gamification: An Introduction.

The resilience of green bonds to oil shocks during extreme events (2025)
Journal Article
Rehman, M. U., Nautiyal, N., Zeitun, R., Vo, X. V., & Ghardallou, W. (in press). The resilience of green bonds to oil shocks during extreme events. Journal of Environmental Management, 378(April 2025), 1-18. https://doi.org/10.1016/j.jenvman.2025.124685

Investments in green energy are increasing exponentially due to rising environmental concerns. Our work scrutinizes the influence of decomposed structural oil shocks on the green bonds in developed countries from November 28, 2008 to May 21, 2021. We... Read More about The resilience of green bonds to oil shocks during extreme events.

Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views (2025)
Journal Article
Roy, G., Jain, V., & Behl, A. (2025). Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views. Journal of Promotion Management, 31(3), 1-35. https://doi.org/10.1080/10496491.2025.2466606

Sociable gamification uses social media and gamification to grow social media promotions strategically. Academic circles lack dialog despite the growing presence of sociable gamification in the strategic applications of social media promotions. This... Read More about Sociable Gamification and Social Media Promotions: Personalization of Social Media Promotions Through Strategic Views.

Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations? (2025)
Journal Article
Kumar, A., Shankar, A., Behl, A., Pereira, V., Kapoor, P., & Papa, A. (2025). Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?. Journal of Business Research, 188, Article 115079. https://doi.org/10.1016/j.jbusres.2024.115079

This study examines the factors influencing the implementation of the enterprise metaverse within organisations and aims to define how this implementation can assist organisations in achieving growth hacking. The study employed a mixed-methods resear... Read More about Implementing enterprise metaverse as a means of enhancing growth hacking performance: Will adopting the metaverse be a success in organizations?.

Academics’ psychological contract: applying discretionary effort (2025)
Journal Article
Johnston, A., & Davies, E. (2025). Academics’ psychological contract: applying discretionary effort. Journal of Further and Higher Education, 1-15. https://doi.org/10.1080/0309877X.2025.2467396

Limited research has been conducted on the academic psychological contract and the role it plays in influencing academic behaviour. This qualitative study investigated the impact that the psychological contract has on 18 academics working across 9 un... Read More about Academics’ psychological contract: applying discretionary effort.