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Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract (2023)
Conference Proceeding

Relationships are the essence of higher education institutions which can contribute to their growth and expansion. With the vulnerabilities exposed in the uncertain times, it becomes compelling to re-evaluate the tenets of relationship marketing for... Read More about Relationship Marketing in Higher Education in Uncertain Times: A Multi-stakeholder Perspective: An Abstract.

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)
Journal Article

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to al... Read More about Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation.