Abhishek Behl a.behl@keele.ac.uk
The Dark Side of Brand-Based Online Communities: The Role of Culture
Behl, Abhishek; Jain, Kokil
Authors
Kokil Jain
Citation
Behl, A., & Jain, K. (2023). The Dark Side of Brand-Based Online Communities: The Role of Culture. Journal of Global Marketing, 36(4), 241-244. https://doi.org/10.1080/08911762.2023.2234320
| Journal Article Type | Article |
|---|---|
| Acceptance Date | Jul 11, 2023 |
| Online Publication Date | Jul 11, 2023 |
| Publication Date | Aug 8, 2023 |
| Deposit Date | Jul 2, 2024 |
| Journal | Journal of Global Marketing |
| Print ISSN | 0891-1762 |
| Electronic ISSN | 1528-6975 |
| Publisher | Routledge |
| Peer Reviewed | Peer Reviewed |
| Volume | 36 |
| Issue | 4 |
| Pages | 241-244 |
| DOI | https://doi.org/10.1080/08911762.2023.2234320 |
| Keywords | Dark side; online communities; marketing; brand; culture; integrated marketing communications |
| Public URL | https://keele-repository.worktribe.com/output/855922 |
| Publisher URL | https://www.tandfonline.com/doi/full/10.1080/08911762.2023.2234320 |
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