CSR authenticity and micro-foundations of business: a systematic review

Hassan, Yusuf; Pandey, Jatin; Behl, Abhishek; Pereira, Vijay; Vaz, Daicy

Abstract

Purpose
The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of CSR in shaping the way social responsibility initiatives would impact the stakeholders including the customers, partners, current members of the organization and shareholders. This calls for a need to synthesize past research on CSR authenticity in order to propose directions for future research.

Design/methodology/approach
The current study synthesizes relevant literature on CSR authenticity using systematic literature review (SLR) approach. In total, 34 research works were identified and examined to seek insights on CSR authenticity.

Findings
Findings of the study identified various miro-, meso- and macro-level determinants of CSR authenticity and different set of outcomes having implications on business and society. The study also proposes a comprehensive definition of CSR authenticity which was somewhat missing in existing literature.

Practical implications
The study provides strong theoretical and managerial implications. Particularly, the study provides directions for future research on the topic.

Originality/value
In this paper, a review of literature on CSR authenticity is currently missing.

Citation

Hassan, Y., Pandey, J., Behl, A., Pereira, V., & Vaz, D. (2023). CSR authenticity and micro-foundations of business: a systematic review. Cross Cultural and Strategic Management (Cross Cultural & Strategic Management), 30(1), https://doi.org/10.1108/CCSM-11-2021-0213

• Journal Article Type: Article
• Acceptance Date: Aug 26, 2022
• Online Publication Date: Oct 18, 2022
• Publication Date: Feb 8, 2023
• Deposit Date: Jun 25, 2024
• Journal: Cross Cultural and Strategic Management
• Print ISSN: 2059-5794
• Publisher: Emerald
• Peer Reviewed: Peer Reviewed
• Volume: 30
• Issue: 1
• DOI: https://doi.org/10.1108/CCSM-11-2021-0213
• Public URL: https://keele-repository.worktribe.com/output/856013