Organisational and regulatory strategies to combat false news circulation on social media

Jayawardena, Nirma Sadamali; Quach, Sara; Thaichon, Park; Ross, Mitchell; Weaven, Scott; Behl, Abhishek

Abstract

False news has the ability to cause financial harm to organizations by having a negative impact on the consumer purchasing decisions. This paper explores useful organizational and regulatory strategies in response to false news circulated through social media based on five-stage framework for scoping reviews. The purpose of this paper is to advance current knowledge of false news circulation through social media in three distinct ways. It highlights 1) a wide variety of areas in which false news has been examined, emphasising the rising popularity of the topic, 2) the distinct attributes or characteristics that characterise false news and can be utilised to aid consumer detection, 3) a collection of themes that summarise the organisational-level and regulatory-level strategies in responding to false news circulation through social media. This study helps government agencies, marketing agencies, and senior management to explore organizational-level and regulatory-level solutions for responding to social media-based fake news circulation.

Citation

Jayawardena, N. S., Quach, S., Thaichon, P., Ross, M., Weaven, S., & Behl, A. (2023). Organisational and regulatory strategies to combat false news circulation on social media. Journal of Strategic Marketing, https://doi.org/10.1080/0965254X.2023.2253815

• Journal Article Type: Article
• Acceptance Date: Aug 24, 2023
• Online Publication Date: Sep 1, 2023
• Publication Date: 2023
• Deposit Date: Jul 2, 2024
• Journal: Journal of Strategic Marketing
• Print ISSN: 0965-254X
• Electronic ISSN: 1466-4488
• Publisher: Routledge
• Peer Reviewed: Peer Reviewed
• DOI: https://doi.org/10.1080/0965254X.2023.2253815
• Keywords: False news; effective strategies; organisational level; regulatory level; scoping review; Arksey and O’Malley framework
• Public URL: https://keele-repository.worktribe.com/output/856112
• Publisher URL: https://www.tandfonline.com/doi/full/10.1080/0965254X.2023.2253815