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All Outputs (644)

Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness (2023)
Journal Article
Sharma, I., Jain, K., Behl, A., Baabdullah, A., Giannakis, M., & Dwivedi, Y. (2023). Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness. Internet Research, 33(5), 1727-1749. https://doi.org/10.1108/INTR-07-2022-0563

Purpose
Deepfakes are fabricated content created by replacing an original image or video with someone else. Deepfakes have recently become commonplace in politics, posing serious challenges to democratic integrity. The advancement of AI-enabled tech... Read More about Examining the motivations of sharing political deepfake videos: the role of political brand hate and moral consciousness.

Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies (2023)
Journal Article
Bhardwaj, S., Behl, A., & Pereira, V. (2023). Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies. Annals of Operations Research, https://doi.org/10.1007/s10479-023-05186-9

This study aims to propose an integrative framework on data analytics in medium and small enterprise (MSME) with an in-depth systematic review of existing literature evidenced through empirical case studies. An exclusive systematic review on data ana... Read More about Proposing an integrative data-analytics framework for micro, small and medium enterprises: a systematic review substantiated by evidence from two case studies.

Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation (2023)
Journal Article
Koohang, A., Nord, J. H., Ooi, K., Tan, G. W., Al-Emran, M., Aw, E. C., …Wong, L. (2023). Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation. Journal of Computer Information Systems, 63(3), 735-765. https://doi.org/10.1080/08874417.2023.2165197

The term metaverse is described as the next iteration of the Internet. Metaverse is a virtual platform that uses extended reality technologies, i.e. augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to al... Read More about Shaping the Metaverse into Reality: A Holistic Multidisciplinary Understanding of Opportunities, Challenges, and Avenues for Future Investigation.

Asymmetric effects of geopolitical risks and uncertainties on green bond markets (2023)
Journal Article
Tang, Y., Chen, X. H., Sarker, P. K., & Baroudi, S. (2023). Asymmetric effects of geopolitical risks and uncertainties on green bond markets. Technological Forecasting and Social Change, 189, Article 122348. https://doi.org/10.1016/j.techfore.2023.122348

This paper examines the asymmetric effects of the United States Economic Policy Uncertainty (USEPU), Geopolitical Threats (GPRT), Geopolitical Acts (GPRA), and the West Texas Intermediate (WTI) crude oil on Green Bond returns. Our study analyses USEP... Read More about Asymmetric effects of geopolitical risks and uncertainties on green bond markets.

Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management (2023)
Journal Article
Behl, A., Singh, R., Pereira, V., & Laker, B. (2023). Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management. Technological Forecasting and Social Change, 189, Article 122363. https://doi.org/10.1016/j.techfore.2023.122363

Originating in Germany, Industry 4.0 quickly became the new standard with industries adopting it worldwide. However, in the hurry to become digitalized for increasing production and efficiency, industries have failed at embracing the sustainability a... Read More about Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management.

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation (2023)
Journal Article
Behl, A., Kamboj, S., Sarmah, B., Pereira, V., Sharma, K., Gulzar Rammal, H., & Arrigo, E. (2023). Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation. International Marketing Review, 40(4), 739-773. https://doi.org/10.1108/IMR-11-2021-0325

Purpose
This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderatin... Read More about Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation.

Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization (2023)
Journal Article
Sood, K., Singh, S., Behl, A., Sindhwani, R., Kaur, S., & Pereira, V. (2023). Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization. Resources Policy, 81, Article 103235. https://doi.org/10.1016/j.resourpol.2022.103235

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as “digital curre... Read More about Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization.

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach (2023)
Journal Article
Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158, 1-13. https://doi.org/10.1016/j.jbusres.2023.113662

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakehol... Read More about Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach.

Smart Building Management System (SBMS) for Commercial Buildings—Key Attributes and Usage Intentions from Building Professionals’ Perspective (2022)
Journal Article
Lee. (2022). Smart Building Management System (SBMS) for Commercial Buildings—Key Attributes and Usage Intentions from Building Professionals’ Perspective. Sustainability, 80 - 80. https://doi.org/10.3390/su15010080

Smart buildings conserve energy and create a responsive, comfortable, and productive indoor environment for users and occupants. As a crucial component of smart buildings, smart building management system (SBMS) should provide a wide range of functio... Read More about Smart Building Management System (SBMS) for Commercial Buildings—Key Attributes and Usage Intentions from Building Professionals’ Perspective.

B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands (2022)
Journal Article
Mogaji, E., Restuccia, M., Lee, Z., & Nguyen, N. P. (2023). B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands. Industrial Marketing Management, 108, 237-250. https://doi.org/10.1016/j.indmarman.2022.12.003

This research explored important questions concerning how top-performing African B2B service brands position their brands in this increasingly globalised, technology-driven and competitive digital ecosystem. In Study 1, we performed a content analysi... Read More about B2B brand positioning in emerging markets: Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands.

The causal relationship between green finance and geopolitical risk: Implications for environmental management (2022)
Journal Article
Zhang, D., Chen, X. H., Lau, C. K. M., & Cai, Y. (2023). The causal relationship between green finance and geopolitical risk: Implications for environmental management. Journal of Environmental Management, 327, Article 116949. https://doi.org/10.1016/j.jenvman.2022.116949

This study investigates the time-varying causal relationship between geopolitical risk and green finance during the period of 1 March 2012–February 16, 2022. By using the novel time-varying causality testing framework, our findings shed light on the... Read More about The causal relationship between green finance and geopolitical risk: Implications for environmental management.

Effective practices for improving service professionals' ethical behaviors: A multiple method study. (2022)
Journal Article
Lee, P. K., Hu, Y., & Yang, Y. (2022). Effective practices for improving service professionals' ethical behaviors: A multiple method study. Frontiers in Psychology, 1042142 - ?. https://doi.org/10.3389/fpsyg.2022.1042142

INTRODUCTION: Enhancing frontline professional service employees' ethics has been an increasingly important issue for organizations in sustaining their reputation and long-term profitability. While many organizations have implemented general ethics p... Read More about Effective practices for improving service professionals' ethical behaviors: A multiple method study..

Toward SME digital transformation in the supply chain context: the role of structural social and human capital (2022)
Journal Article
Lang, L. D., Behl, A., Duy Phuong, N. N., Gaur, J., & Dzung, N. T. (2023). Toward SME digital transformation in the supply chain context: the role of structural social and human capital. International Journal of Physical Distribution and Logistics Management, 53(4), 448-466. https://doi.org/10.1108/IJPDLM-12-2021-0525

Purpose
Digital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (S... Read More about Toward SME digital transformation in the supply chain context: the role of structural social and human capital.

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market (2022)
Journal Article
Dang Lang, L., Behl, A., Guzmán, F., Pereira, V., & Del Giudice, M. (2023). The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market. International Marketing Review, 40(1), 127-153. https://doi.org/10.1108/IMR-06-2021-0200

Purpose
Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and sto... Read More about The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market.

Implications of cryptocurrency energy usage on climate change (2022)
Journal Article
Zhang, D., Chen, X. H., Lau, C. K. M., & Xu, B. (2023). Implications of cryptocurrency energy usage on climate change. Technological Forecasting and Social Change, 187, Article 122219. https://doi.org/10.1016/j.techfore.2022.122219

This study investigates the environmental implications of cryptocurrency energy consumption on climate change. Using a spectrum of approaches, including Granger causality across quantiles, cross-quantilograms, and dynamic connectedness, we provide no... Read More about Implications of cryptocurrency energy usage on climate change.