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Dr Emmanuel Mogaji's Outputs (160)

How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers (2020)
Journal Article
Czarnecka, B., & Mogaji, E. (2020). How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers. International Journal of Bank Marketing, 38(3), 756-776. https://doi.org/10.1108/ijbm-07-2019-0249

Purpose
The purpose of this paper is to examine the use of emotional appeals in advertisements for loans and explored consumers’ perceptions of advertisements featuring such appeals in order to explore how emotional meanings are transferred to consu... Read More about How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers.

Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2020). Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community. In Information and Communication Technologies in Tourism 2020 (38-49). https://doi.org/10.1007/978-3-030-36737-4_4

The aim of this study was to develop and test a model that examined the interactions among the customer value framework, recommendation intention and customer characteristics in an online travel community (OTC). Data were obtained using Amazon Mechan... Read More about Customer Value Framework and Recommendation Intention: The Moderating Role of Customer Characteristics in an Online Travel Community.

Using AI to Personalise Emotionally Appealing Advertisement (2019)
Book Chapter
Mogaji, E., Olaleye, S., & Ukpabi, D. (2020). Using AI to Personalise Emotionally Appealing Advertisement. In Digital and Social Media Marketing (137-150). Springer International Publishing. https://doi.org/10.1007/978-3-030-24374-6_10

Personal data and information collected online by companies can be used to design and personalise advisements. This chapter extends existing research into the online behavioural advertising by proposing a model that incorporates artificial intelligen... Read More about Using AI to Personalise Emotionally Appealing Advertisement.

Student Engagement with LinkedIn to Enhance Employability (2019)
Book Chapter
Mogaji, E. (2019). Student Engagement with LinkedIn to Enhance Employability. . Springer. https://doi.org/10.1007/978-3-030-26342-3_21

Social networking sites are an increasingly important tool for career development: LinkedIn particularly, is a site for business professionals, focusing on business connections and industry contacts for employers and professionals. Often however stud... Read More about Student Engagement with LinkedIn to Enhance Employability.

Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy (2019)
Journal Article
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., …Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, Article 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002

Qualitatively exploring the effect of change in the residential environment on travel behaviour (2019)
Journal Article
Farinloye, T., Mogaji, E., Aririguzoh, S., & Kieu, T. A. (2019). Qualitatively exploring the effect of change in the residential environment on travel behaviour. Travel Behaviour and Society, 17, 26-35. https://doi.org/10.1016/j.tbs.2019.06.001

Qualitative research with residents relocating from London was undertaken to develop an understanding of how and to what extent a change in the residential environment affected people’s travel behaviour and attitudes. Data was collected through semi-... Read More about Qualitatively exploring the effect of change in the residential environment on travel behaviour.

DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES (2019)
Conference Proceeding
Ukpabi, D. C., Karjaluoto, H., Olaleye, S. A., & Mogaji, E. (2019). DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.

Robotics and artificial intelligence are challenging extant business services and fundamentally impacting business relationships and processes. While studies have elaborately investigated social robotic interactions in medical and health-related doma... Read More about DUAL PERSPECTIVES ON THE ROLE OF ARTIFICIALLY INTELLIGENT ROBOTIC VIRTUAL AGENTS IN THE TOURISM, TRAVEL AND HOSPITALITY INDUSTRIES.

Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention (2018)
Book Chapter
Ukpabi, D., Karjaluoto, H., Olaleye, S., & Mogaji, E. (2019). Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention. In Information and Communication Technologies in Tourism 2019 (450-460). Springer. https://doi.org/10.1007/978-3-030-05940-8_35

The purpose of this study is to empirically test a model that examines the roles of offline activities and customer value creation on tourists’ continuance use of online travel communities (OTCs). Hypotheses were tested through a sample of 251 respon... Read More about Influence of Offline Activities and Customer Value Creation on Online Travel Community Continuance Usage Intention.

The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria (2018)
Book Chapter
Amara Aririguzoh, S., Mogaji, E., & Oscar Odiboh, O. (2019). The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria. In Exploring the Dynamics of Consumerism in Developing Nations. IGI Global. https://doi.org/10.4018/978-1-5225-7906-9.ch008

Advertisers engage celebrities to endorse their products. This chapter hinges on the meaning transfer theory of McCracken that says that celebrity image can be transferred to items that users buy. Using the survey method, this work examined if celebr... Read More about The Effect of Celebrity Endorsements on Consumers' Buying Behavior in South West Nigeria.

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image (2018)
Journal Article
Gökerik, M., Gürbüz, A., Erkan, I., Mogaji, E., & Sap, S. (2018). Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image. Asia Pacific Journal of Marketing and Logistics, 30(5), https://doi.org/10.1108/apjml-10-2017-0257

Purpose
The advent of social media brought a new perspective for guerrilla marketing since it allows ads to reach more people through the internet. The purpose of this paper is to investigate the influence of guerrilla marketing in social media on b... Read More about Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image.

Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students (2018)
Journal Article
Mogaji, E. (2018). Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students. Advance, https://doi.org/10.31124/advance.7203266

Advertising that pushes the boundaries can sometimes be negatively received, some of these advertisements were reported to the regulator of advertising in the UK while Companies has had to apologise for their advertisements. The systemic diversity pr... Read More about Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students.

Emotional appeals in UK business-to-business financial services advertisements (2018)
Journal Article
Mogaji, E., Czarnecka, B., & Danbury, A. (2018). Emotional appeals in UK business-to-business financial services advertisements. International Journal of Bank Marketing, 36(1), 208-227. https://doi.org/10.1108/ijbm-09-2016-0127

Purpose
The purpose of this paper is twofold: to analyse the use of emotional appeals in business-to-business (B2B) bank advertisements and to understand business owners’ perceptions of such appeals.

Design/methodology/approach
In Study 1,834 pr... Read More about Emotional appeals in UK business-to-business financial services advertisements.

Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa (2017)
Book Chapter
Ukpabi, D., Olaleye, S., Mogaji, E., & Karjaluoto, H. (2018). Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa. In Information and Communication Technologies in Tourism 2018 (243-256). Springer International Publishing. https://doi.org/10.1007/978-3-319-72923-7_19

Online travel reviews are paramount to trip planning because they help consumers’ form images of destinations. Despite ample studies on hotel service attributes, knowledge is scarce regarding culturally nuanced attributes, including security percepti... Read More about Insights into Online Reviews of Hotel Service Attributes: A Cross-National Study of Selected Countries in Africa.

Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data (2017)
Book Chapter
Mogaji, E., & Farinloye, T. (2017). Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data. In Contemporary Issues in Social Media Marketing. (1). Taylor & Francis (Routledge). https://doi.org/10.4324/9781315563312-15

This chapter identifies that social media are changing the manner in which brands and consumers relate to one another. Customers are co-creating value and meaning with brands, generating data which can be qualitatively analysed to further enhance our... Read More about Attitudes towards brands and advertisements: Qualitative and thematic analysis of social media data.