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Dr Emmanuel Mogaji's Outputs (160)

Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam (2022)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2022). Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam. In Marketing Communications and Brand Development in Emerging Markets Volume II (233-255). Springer. https://doi.org/10.1007/978-3-030-95581-6_10

There is increasing emphasis from brands to recognise the social and environmental impact of their business practice. This corporate governance trend has led to the emergence of Certified B Corporations, which are companies certified based on their v... Read More about Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam.

#BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy (2022)
Book Chapter
Nguyen, N., & Mogaji, E. (2022). #BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy. In Marketing Communications and Brand Development in Emerging Markets Volume II Insights for a Changing World (83-108). Springer. https://doi.org/10.1007/978-3-030-95581-6_4

This study analysed banks’ advertisements, conducted exploratory qualitative research among customers and bank managers to understand how advertising can be used to change banking behaviour (to use online banking) and promote socially desirable actio... Read More about #BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy.

Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria (2022)
Journal Article
Mogaji, E. (2022). Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria. Transportation Research Part D: Transport and Environment, 105, Article 103206. https://doi.org/10.1016/j.trd.2022.103206

With their inherent economic and infrastructure challenges, developing countries must assess commuters’ travel behaviour and establish whether consumers’ desire for sustainable transportation is feasible or merely wishful thinking. Using a qualitativ... Read More about Wishful thinking? Addressing the long-term implications of COVID-19 for transport in Nigeria.

Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences (2022)
Journal Article
Kaur, J., Mogaji, E., Wadera, D., & Gupta, S. (2022). Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences. Society and Business Review, 17(3), 441-468. https://doi.org/10.1108/sbr-08-2021-0132

Purpose
This study aims to investigate the domestic sustainable consumption practices in Indian households and the motivations to do so. These practices also contribute to environment management and its impact on Indian society through the action of... Read More about Sustainable consumption practices in Indian households: a saga of environment management linked to Indian ethos and generational differences.

Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises (2022)
Book
Mogaji, E., Jain, V., Maringe, F., & Hinson, R. E. (Eds.). (2022). Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises. Springer International Publishing. https://doi.org/10.1007/978-3-030-88234-1

Unites theoretical and practical insights from different countries across different continents

Addresses the challenges of higher education practitioners and managers in emerging countries

Provides new approaches for teaching and management pos... Read More about Re-imagining Educational Futures in Developing Countries: Lessons from Global Health Crises.

Universities’ Endowments in Developing Countries: The Perspectives, Stakeholders and Practical Implications (2022)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2022). Universities’ Endowments in Developing Countries: The Perspectives, Stakeholders and Practical Implications. . Springer. https://doi.org/10.1007/978-3-030-88234-1_14

The pandemic has exposed the need for new sources of funding in higher education. In many developing countries, the re-appropriation of funds due to the pandemic suggests that there will be fewer financial resources available for governments to suppo... Read More about Universities’ Endowments in Developing Countries: The Perspectives, Stakeholders and Practical Implications.

Reimagining the Place of Physical Buildings in Higher Education in Developing Countries in a Post-COVID-19 Era (2022)
Book Chapter
Oginni, Y., Mogaji, E., & Nguyen, N. P. (2022). Reimagining the Place of Physical Buildings in Higher Education in Developing Countries in a Post-COVID-19 Era. In Re-imagining Educational Futures in Developing Countries (283-305). Springer. https://doi.org/10.1007/978-3-030-88234-1_15

Universities often invest resources in developing learning spaces for their students. Before the outbreak of COVID-19, most activities in higher education institutions relied on physical infrastructure, including classrooms and lecture theatres. Howe... Read More about Reimagining the Place of Physical Buildings in Higher Education in Developing Countries in a Post-COVID-19 Era.

Reimagining Educational Futures in Developing Countries: An Introduction (2022)
Book Chapter
Mogaji, E., Jain, V., Maringe, F., & Ebo Hinson, R. (2022). Reimagining Educational Futures in Developing Countries: An Introduction. . Springer. https://doi.org/10.1007/978-3-030-88234-1_1

Prior to COVID-19, a digital divide and inequality already existed within higher education (HE) in developing countries; however, the global pandemic has exacerbated this further. Although universities in developing countries are doing their best to... Read More about Reimagining Educational Futures in Developing Countries: An Introduction.

Fireside Chat with Three Vice Chancellors from Three Continents: Re-imagining Higher Education in Emerging Economies (2022)
Book Chapter
Chattopadhyay, A., Kupe, T., Schatzer, N. F., & Mogaji, E. (2022). Fireside Chat with Three Vice Chancellors from Three Continents: Re-imagining Higher Education in Emerging Economies. In Re-imagining Educational Futures in Developing Countries Lessons from Global Health Crises (85-96). Springer. https://doi.org/10.1007/978-3-030-88234-1_5

This chapter reflects and synthesises conversations with vice chancellors, from three different universities across three different countries, in a global fireside chat on re-imagining higher education in emerging economies, in the wake of the global... Read More about Fireside Chat with Three Vice Chancellors from Three Continents: Re-imagining Higher Education in Emerging Economies.

AI Adoption in Universities in Emerging Economies: Prospects, Challenges and Recommendations (2022)
Book Chapter
Sharma, H., Soetan, T., Farinloye, T., Mogaji, E., & De Freitas Noite, M. (2022). AI Adoption in Universities in Emerging Economies: Prospects, Challenges and Recommendations. In Re-imagining Educational Futures in Developing Countries (159-174). (1). Springer. https://doi.org/10.1007/978-3-030-88234-1_9

Artificial intelligence in education (AIED) is acknowledged as one of the most prominent developments in the field of higher education. AI adoption and application for educational purposes are constantly on the rise. AI has specifically caught the at... Read More about AI Adoption in Universities in Emerging Economies: Prospects, Challenges and Recommendations.

Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction (2022)
Book Chapter
Mogaji, E., Adeola, O., Adisa, I., Hinson, R. E., Mukonza, C., & Kirgiz, A. C. (2022). Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction. In Green Marketing in Emerging Economies (1-16). Springer. https://doi.org/10.1007/978-3-030-82572-0_1

Green marketing functions encompass branding, packaging, and communication of the benefits of green products to attract and retain green consumers. It is also aimed at achieving sustainability goals. With the growing consumer market and awareness of... Read More about Green Marketing in Emerging Economies: Communication and Brand Perspective: An Introduction.

A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies (2022)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2022). A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies. In Green Marketing in Emerging Economies (253-274). (1). Springer. https://doi.org/10.1007/978-3-030-82572-0_11

Marketing is grounded on the premise that a business’s communications can influence public perceptions about the business and its offerings. By extension, both perceptions and attitudes are key antecedents for purchase intention and buying evaluation... Read More about A Theoretical Framework for the Influence of Green Marketing Communication on Consumer Behaviour in Emerging Economies.

Financial Inclusion for Women in the Informal Economy: An SDG Agenda Post Pandemic (2021)
Book Chapter
Nguyen, N. P., & Mogaji, E. (2021). Financial Inclusion for Women in the Informal Economy: An SDG Agenda Post Pandemic. In Gendered Perspectives on Covid-19 Recovery in Africa (213-236). Springer International Publishing. https://doi.org/10.1007/978-3-030-88152-8_12

Prior to the Covid-19 pandemic, a gender divide and inequality already existed within the world’s economies; the global pandemic exacerbated this further. Many developing countries have been impacted enormously by the pandemic. Also, a sizeable porti... Read More about Financial Inclusion for Women in the Informal Economy: An SDG Agenda Post Pandemic.

Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia (2021)
Journal Article
Mladenović, D., Rrustemi, V., & Mogaji, E. (2022). Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia. Current Issues in Tourism, 25(7), 1021-1025. https://doi.org/10.1080/13683500.2021.2018407

This short communication discusses the inflow of foreign tourists during the current pandemic and its interplay with the wide-scale administration of COVID-19 vaccines in Serbia. It focuses on the country’s provision of free-of-charge vaccines to inb... Read More about Using COVID-19 vaccination as a resilience strategy for the tourism sector – evidence from Serbia.

Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations (2021)
Journal Article
Mogaji, E., Adekunle, I., Aririguzoh, S., & Oginni, A. (2022). Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations. Transport Policy, 116, 304-314. https://doi.org/10.1016/j.tranpol.2021.12.002

While developed nations have established policy frameworks for dealing with various macroeconomic shocks, developing countries respond to the influx of COVID-19 on heterogeneous scales, borne out of varying institutional bottlenecks. These inadequate... Read More about Dealing with impact of COVID-19 on transportation in a developing country: Insights and policy recommendations.

Academic Staff Using University Website Profile Page for Academic Digital Branding (2021)
Book Chapter
Mogaji, E. (2021). Academic Staff Using University Website Profile Page for Academic Digital Branding. In Improving University Reputation Through Academic Digital Branding (30-46). IGI Global. https://doi.org/10.4018/978-1-7998-4930-8.ch003

The growing interest in the internet and other digital technologies transforming the practice of education has led to the emergence of novel uses of new media for engaging with stakeholders. This study explored the web profile academic staff in Niger... Read More about Academic Staff Using University Website Profile Page for Academic Digital Branding.