Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective
(2022)
Journal Article
Khalil, A., Shankar, A., Bodhi, R., Behl, A., & Ferraris, A. (in press). Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective. IEEE Transactions on Engineering Management, 1-11. https://doi.org/10.1109/TEM.2022.3202485
Recently, the food service delivery industry started using drones for delivering food. The drone food delivery services are not only beneficial for marketers but also provide several benefits to the consumers. Despite several advantages for different... Read More about Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective.