Becoming respectable: low-income young mothers, consumption and the pursuit of value
(2015)
Journal Article
(2015). Becoming respectable: low-income young mothers, consumption and the pursuit of value. Journal of Marketing Management, 652-672. https://doi.org/10.1080/0267257X.2015.1117517
Teenage mothers find themselves caught between two discourses: the irresponsibility of youth and the responsibility of motherhood. We unravel some of the complexities surrounding the performance of socially approved ‘good mothering’, from a social po... Read More about Becoming respectable: low-income young mothers, consumption and the pursuit of value.