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Abhishek Behl's Outputs (91)

Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management (2023)
Journal Article
Behl, A., Singh, R., Pereira, V., & Laker, B. (2023). Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management. Technological Forecasting and Social Change, 189, Article 122363. https://doi.org/10.1016/j.techfore.2023.122363

Originating in Germany, Industry 4.0 quickly became the new standard with industries adopting it worldwide. However, in the hurry to become digitalized for increasing production and efficiency, industries have failed at embracing the sustainability a... Read More about Analysis of Industry 4.0 and circular economy enablers: A step towards resilient sustainable operations management.

Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation (2023)
Journal Article
Behl, A., Kamboj, S., Sarmah, B., Pereira, V., Sharma, K., Gulzar Rammal, H., & Arrigo, E. (2023). Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation. International Marketing Review, 40(4), 739-773. https://doi.org/10.1108/IMR-11-2021-0325

Purpose
This study examines the impact of customer involvement (CI), technology strategy, firm internationalization and servitization on product and service innovation performance (SIP) in hybrid offerings. In addition, it investigates the moderatin... Read More about Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation.

Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization (2023)
Journal Article
Sood, K., Singh, S., Behl, A., Sindhwani, R., Kaur, S., & Pereira, V. (2023). Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization. Resources Policy, 81, Article 103235. https://doi.org/10.1016/j.resourpol.2022.103235

Industry 4.0 technologies have been revolutionizing the financial sector over the past few decades through the emergence of disruptive technologies. These disruptive technologies have also given rise to a new monetary taxonomy known as “digital curre... Read More about Identification and prioritization of the risks in the mass adoption of artificial intelligence-driven stable coins: The quest for optimal resource utilization.

Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach (2023)
Journal Article
Behl, A., Jayawardena, N., Nigam, A., Pereira, V., Shankar, A., & Jebarajakirthy, C. (2023). Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach. Journal of Business Research, 158, 1-13. https://doi.org/10.1016/j.jbusres.2023.113662

This paper aims to identify the revised international marketing strategies in communication during the COVID-19 pandemic by utilizing the firm's resources and capabilities. We conducted in-depth interviews and a questionnaire survey with key stakehol... Read More about Investigating the revised international marketing strategies during COVID-19 based on resources and capabilities of the firms: A mixed method approach.

Toward SME digital transformation in the supply chain context: the role of structural social and human capital (2022)
Journal Article
Lang, L. D., Behl, A., Duy Phuong, N. N., Gaur, J., & Dzung, N. T. (2023). Toward SME digital transformation in the supply chain context: the role of structural social and human capital. International Journal of Physical Distribution and Logistics Management, 53(4), 448-466. https://doi.org/10.1108/IJPDLM-12-2021-0525

Purpose
Digital transformation (DT) and supply chain resilience have received increasing attention. Structural social capital (SSC) and human capital (HC) have recently been identified as strategic resources for small and medium-sized enterprises (S... Read More about Toward SME digital transformation in the supply chain context: the role of structural social and human capital.

The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market (2022)
Journal Article
Dang Lang, L., Behl, A., Guzmán, F., Pereira, V., & Del Giudice, M. (2023). The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market. International Marketing Review, 40(1), 127-153. https://doi.org/10.1108/IMR-06-2021-0200

Purpose
Scholars have paid considerable attention to the importance of brand loyalty of durable consumer products in developed markets. However, no study has investigated the simultaneous impact of advertising efforts, distribution intensity and sto... Read More about The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market.

Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification (2022)
Journal Article
Behl, A., Pereira, V., Sindhwani, R., Bhardwaj, S., Papa, A., & Hassan, Y. (2024). Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification. IEEE Transactions on Engineering Management, 1-15. https://doi.org/10.1109/TEM.2022.3216553

Digitalization has transformed businesses, especially during the ongoing pandemic. Firms have gradually moved to digital ecosystems and e-marketplaces. Digital transformation (DT) has helped firms improve profit margins, better engage customers, impr... Read More about Improving Inclusivity of Digitalization for Employees in Emerging Countries Using Gamification.

Exploring the boundaries of Neuromarketing through systematic investigation (2022)
Journal Article
Bhardwaj, S., Rana, G. A., Behl, A., & Gallego de Caceres, S. J. (2023). Exploring the boundaries of Neuromarketing through systematic investigation. Journal of Business Research, 154, Article 113371. https://doi.org/10.1016/j.jbusres.2022.113371

Neuromarketing literature has grown remarkably in recent years. Although the field has generated a diverse body of knowledge, we still find a dearth of studies classifying the existing literature into research themes and further presenting known and... Read More about Exploring the boundaries of Neuromarketing through systematic investigation.

CSR authenticity and micro-foundations of business: a systematic review (2022)
Journal Article
Hassan, Y., Pandey, J., Behl, A., Pereira, V., & Vaz, D. (2023). CSR authenticity and micro-foundations of business: a systematic review. Cross Cultural and Strategic Management (Cross Cultural & Strategic Management), 30(1), https://doi.org/10.1108/CCSM-11-2021-0213

Purpose
The current market conditions are driving firms to plan, design and implement corporate social responsibility (CSR) policies that are true to the firms' real sense, i.e. authentic. Authenticity is an important aspect of micro-foundations of... Read More about CSR authenticity and micro-foundations of business: a systematic review.

Building up more sustainable food supply chains: Implications for sustainable development (2022)
Journal Article
Tiep Le, T., Hung Kieu, X., Behl, A., & Pereira, V. (2022). Building up more sustainable food supply chains: Implications for sustainable development. Journal of Cleaner Production, 378, Article 134650. https://doi.org/10.1016/j.jclepro.2022.134650

The global supply chain experienced unprecedented disruption due to the Covid-19 crisis in a dynamic world. Consequently, this situation has resulted in many businesses' discontinuity or closure due to disruptions that seriously affect the possibilit... Read More about Building up more sustainable food supply chains: Implications for sustainable development.

Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective (2022)
Journal Article
Khalil, A., Shankar, A., Bodhi, R., Behl, A., & Ferraris, A. (in press). Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective. IEEE Transactions on Engineering Management, 1-11. https://doi.org/10.1109/TEM.2022.3202485

Recently, the food service delivery industry started using drones for delivering food. The drone food delivery services are not only beneficial for marketers but also provide several benefits to the consumers. Despite several advantages for different... Read More about Why Do People Resist Drone Food Delivery Services? An Innovation Resistance Theory Perspective.

A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type (2022)
Journal Article
Verma, D., Prakash Dewani, P., Behl, A., Pereira, V., Dwivedi, Y., & Del Giudice, M. (2023). A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type. Journal of Business Research, 154, Article 113292. https://doi.org/10.1016/j.jbusres.2022.08.056

This paper investigates the antecedents and consequences of electronic word of mouth (eWOM) credibility using a meta-analysis technique. The extant literature provides inconsistent findings related to eWOM credibility. These inconsistencies are prima... Read More about A meta-analysis of antecedents and consequences of eWOM credibility: Investigation of moderating role of culture and platform type.

Public debt sustainability: a bibliometric co-citation visualization analysis (2022)
Journal Article
Kaur, A., Kumar, V., Sindhwani, R., Lata Singh, P., & Behl, A. (2024). Public debt sustainability: a bibliometric co-citation visualization analysis. International Journal of Emerging Markets, 19(4), 1090-1110. https://doi.org/10.1108/IJOEM-04-2022-0724

Purpose
Due to the financial disturbances created by the COVID-19 pandemic and the burden on the government exchequer, it is expected to see a rise in the knowledge base of the research corpus so far as the government's fiscal sustainability is conc... Read More about Public debt sustainability: a bibliometric co-citation visualization analysis.

Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective (2022)
Journal Article
Behl, A., Dutta, P., Sheorey, P., & Kumar Singh, R. (2023). Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective. The TQM Journal, 35(1), 292-319. https://doi.org/10.1108/TQM-06-2020-0139

Purpose
The study explores the role of dialogic public communication and information quality (IQ) in evaluating the operational performance of donation-based crowdfunding (DBC) tasks. These tasks are primarily used to support disaster relief operati... Read More about Examining the role of dialogic communication and trust in donation-based crowdfunding tasks using information quality perspective.

Establishing linkages between circular economy practices and sustainable performance: the moderating role of circular economy entrepreneurship (2022)
Journal Article
Tiep Le, T., Behl, A., & Pereira, V. (2022). Establishing linkages between circular economy practices and sustainable performance: the moderating role of circular economy entrepreneurship. Management Decision, https://doi.org/10.1108/MD-02-2022-0150

Purpose
This paper aims to examine the mechanism of how circular economy practices (CEP) and circular economy entrepreneurship (CEE) promote sustainable supply chain management (SCM) and facilitate sustainable performance (SP) for small and medium-s... Read More about Establishing linkages between circular economy practices and sustainable performance: the moderating role of circular economy entrepreneurship.

What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling (2022)
Journal Article
Sindhwani, R., Behl, A., Sharma, A., & Gaur, J. (2024). What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling. International Journal of Logistics Research and Applications, 27(6), https://doi.org/10.1080/13675567.2022.2081672

Micro, small, and medium enterprises (MSMEs) play an essential role in economic growth. COVID-19 severely affected this sector, given its dependence on logistics. Logistics 4.0 is a progressive and vital technology for the MSME sector in developed ec... Read More about What makes micro, small, and medium enterprises not adopt Logistics 4.0? A systematic and structured approach using modified-total interpretive structural modelling.

Board characteristics and environmental disclosures: evidence from sensitive and non-sensitive industries of India (2022)
Journal Article
Raghu Kumari, P., Makhija, H., Sharma, D., & Behl, A. (2022). Board characteristics and environmental disclosures: evidence from sensitive and non-sensitive industries of India. International Journal of Managerial Finance, 18(4), https://doi.org/10.1108/IJMF-10-2021-0547

Purpose
The study aims to identify the impact of board characteristics (BC) on a firm's environmental performance, and provides future research directions in the area of BC impact on environmental disclosures (ED) in case of India's environmentally... Read More about Board characteristics and environmental disclosures: evidence from sensitive and non-sensitive industries of India.