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Abhishek Behl's Outputs (91)

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain (2022)
Journal Article
Nigam, A., Behl, A., Pereira, V., & Sangal, S. (2023). Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Industrial Management and Data Systems, https://doi.org/10.1108/IMDS-12-2021-0799

Purpose
The paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an eme... Read More about Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain.

Dark Side of Online Brand Communities: A Scoping Review of the Literature (2022)
Working Paper
Behl, A., & Bhutani, C. Dark Side of Online Brand Communities: A Scoping Review of the Literature

Online brand communities are a double-edged sword; providing marketing managers with numerous opportunities to engage with their customers as well as pose serious threats that arise from online consumer empowerment. However, scholars seem to review o... Read More about Dark Side of Online Brand Communities: A Scoping Review of the Literature.

Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy (2022)
Journal Article
Jain, R., Sharma, D., Behl, A., & Kumar Tiwari, A. (2023). Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy. International Journal of Emerging Markets, 18(12), 5680-5706. https://doi.org/10.1108/IJOEM-12-2021-1885

Purpose
The purpose of this study is to examine the role of personality traits (PTs) of individual investors on their investment intention (II). Further, to study the mediating role of overconfidence (OC) bias and financial literacy (FL) on the rela... Read More about Investor personality as a predictor of investment intention – mediating role of overconfidence bias and financial literacy.

Changing research paradigms of blockchain for businesses: Proposing a M.A.L.T framework (2022)
Journal Article
Behl, A. (2022). Changing research paradigms of blockchain for businesses: Proposing a M.A.L.T framework. Journal of High Technology Management Research, 33(1), Article 100428. https://doi.org/10.1016/j.hitech.2022.100428

Blockchain is a revolutionary technology with the potential to support business operations by adding value to the existing value chain of a company (Gorkhali & Chowdhury, 2021; Xu, Chen, & Kou, 2019). With distributed ledger technology, permissioned... Read More about Changing research paradigms of blockchain for businesses: Proposing a M.A.L.T framework.

Examining the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing: A mediational model (2022)
Journal Article
Reizer, A., Galperin, B. L., Chavan, M., Behl, A., & Pereira, V. (2022). Examining the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing: A mediational model. Journal of Business Research, 145, 660-670. https://doi.org/10.1016/j.jbusres.2022.03.037

After the COVID-19 pandemic began, organizations had to pivot and move to online remote work. As companies moved to digital platforms and technologies for remote working, a key concern was the increase in workplace withdrawal behaviors during the pan... Read More about Examining the relationship between fear of COVID-19, intolerance for uncertainty, and cyberloafing: A mediational model.

The survival of bike-sharing startups in China: an empirical analysis of the influencing factors (2022)
Journal Article
Zhou, Y., Park, S., Wang, Q., Zuopeng Zhang, J., & Behl, A. (2023). The survival of bike-sharing startups in China: an empirical analysis of the influencing factors. Kybernetes, 52(2), 566-584. https://doi.org/10.1108/K-12-2021-1378

Purpose
Bike-sharing is popular worldwide, and it has led to a new development direction in green transportation. However, the collapse of many bike-sharing startups and residual social problems has brought about contradictions and challenges to the... Read More about The survival of bike-sharing startups in China: an empirical analysis of the influencing factors.

Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach (2022)
Journal Article
Sindhwani, R., Hasteer, N., Behl, A., Varshney, A., & Sharma, A. (2023). Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach. Benchmarking, 30(6), 1884-1911. https://doi.org/10.1108/BIJ-11-2021-0682

Purpose
This will not be an overstatement to state that the micro, small and medium enterprise (MSME) industry is crucial and the vital driver of the world economy. It covers different fields and dimensions such as defense products, electrical compo... Read More about Exploring “what,” “why” and “how” of resilience in MSME sector: a m-TISM approach.

Consumer's response to conditional promotions in retailing: An empirical inquiry (2022)
Journal Article
Nigam, A., Dewani, P., Behl, A., & Pereira, V. (2022). Consumer's response to conditional promotions in retailing: An empirical inquiry. Journal of Business Research, 144, 751-763. https://doi.org/10.1016/j.jbusres.2022.02.051

Both offline and online retailers use conditional promotions (CPs) to increase the value of a customer’s shopping cart. At times, the value of the cart falls short of the threshold order value to avail a CP. If a customer wants to avail the CP, he or... Read More about Consumer's response to conditional promotions in retailing: An empirical inquiry.

How does dataveillance drive consumer online payment resistance? (2021)
Journal Article
Shankar, A., Yadav, R., Behl, A., & Gupta, M. (2023). How does dataveillance drive consumer online payment resistance?. Journal of Consumer Marketing, 40(2), 224-234. https://doi.org/10.1108/JCM-03-2021-4555

Purpose
This study aims to examine the effect of dataveillance on resistance towards online payment. Using a moderated-mediation framework, the study also investigates the mediating effects of perceived privacy and security concerns and how these me... Read More about How does dataveillance drive consumer online payment resistance?.

Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach (2021)
Journal Article
Behl, A., Dutta, P., Luo, Z., & Sheorey, P. (2022). Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach. Annals of Operations Research, 319, 761–789. https://doi.org/10.1007/s10479-020-03906-z

Individual or group donations form an important aspect of disaster relief operations. Donation-based crowdfunding (DBC) tasks are often listed on crowdfunding platforms to attract donors to donate for a specific reason in a stipulated time. As the fr... Read More about Enabling artificial intelligence on a donation-based crowdfunding platform: a theoretical approach.