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Abhishek Behl's Outputs (21)

Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse (2024)
Journal Article
Kumar, A., Shankar, A., Behl, A., & Wamba, S. F. (2025). Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse. Technological Forecasting and Social Change, 210, Article 123880. https://doi.org/10.1016/j.techfore.2024.123880

This study investigates consumer intention to purchase NFTs in the metaverse using the underpinnings of the theory of consumption values (TCV). This study uses a sequential mixed-methods approach (qualitative + quantitative) to explore and examine th... Read More about Do you believe in the metaverse NFTs? Understanding the value proposition of NFTs in the metaverse.

AI in the Organizational Nexus: Building Trust, Cementing Commitment, and Evolving Psychological Contracts (2024)
Journal Article
Farrukh Moin, M., Behl, A., Zuopeng Zhang, J., & Shankar, A. (2024). AI in the Organizational Nexus: Building Trust, Cementing Commitment, and Evolving Psychological Contracts. Information Systems Frontiers, https://doi.org/10.1007/s10796-024-10561-3

Since the Industrial Revolution, significant technological advancements have revolutionized various manual processes and workflows entrenched for decades. Artificial Intelligence (AI) offers similar transformative potential across diverse industrial... Read More about AI in the Organizational Nexus: Building Trust, Cementing Commitment, and Evolving Psychological Contracts.

Exploring purchase intention in metaverse retailing: Insights from an automotive platform (2024)
Journal Article
Zhang, H., Lv, Y., Zuopeng Zhang, J., Hollebeek, L. D., Behl, A., & Urbonavicius, S. (2025). Exploring purchase intention in metaverse retailing: Insights from an automotive platform. Journal of Retailing and Consumer Services, 82, Article 104144. https://doi.org/10.1016/j.jretconser.2024.104144

As an integration of cutting-edge digital technologies, the metaverse is set to revolutionize online retailing. This study employed a well-established metaverse automotive retailing platform in China to explore the paths influencing consumers' purcha... Read More about Exploring purchase intention in metaverse retailing: Insights from an automotive platform.

Towards work life fulfilment: Scale development and validation (2024)
Journal Article
Khatri, P., Shukla, S., Thomas, A., Shiva, A., & Behl, A. (in press). Towards work life fulfilment: Scale development and validation. Journal of Business Research, 186(January 2025), Article 115006. https://doi.org/10.1016/j.jbusres.2024.115006

This research aimed to develop and validate a multidimensional reflective-reflective measure of work-life fulfilment (WLF) through four studies. In study 1, spread across three phases, the researchers identified relevant dimensions and the nomologica... Read More about Towards work life fulfilment: Scale development and validation.

Exploring Open Innovation Dynamics: Service and Delivery Interplay in Circular Economy (2024)
Journal Article
Singh Sondhi, S., Salwan, P., Niranjan, S., Hawkins, T., Behl, A., Pereira, V., & del Giudice, M. (2024). Exploring Open Innovation Dynamics: Service and Delivery Interplay in Circular Economy. IEEE Transactions on Engineering Management, 1-14. https://doi.org/10.1109/TEM.2024.3483750

The current business environment is witnessing significant changes due to changing customer preferences and an increasing desire for exclusive and experiential benchmarks. In light of these changes, it is crucial to analyze the convergence of open in... Read More about Exploring Open Innovation Dynamics: Service and Delivery Interplay in Circular Economy.

The dark side revealed: insights and implications from online brand communities (2024)
Journal Article
Behl, A., Bhutani, C., Jayawardena, N. S., & Balaji, M. (in press). The dark side revealed: insights and implications from online brand communities. Journal of Product and Brand Management, https://doi.org/10.1108/jpbm-12-2023-4853

Purpose – This study aims to present a comprehensive review of the literature on the dark side of online brand communities, identifying the dominant themes [determinants of the dark side in online brand communities (OBCs)] in the literature and propo... Read More about The dark side revealed: insights and implications from online brand communities.

Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies (2024)
Journal Article
Jayawardena, N. S., Behl, A., Nedungadi, P., Jones, P., & Raman, R. (2024). Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies. Journal of Global Information Management, 32(1), 1-27. https://doi.org/10.4018/jgim.356380

Service small and medium enterprises (SMEs) are typically SMEs that operate in the service industry. In emerging economies, service SMEs can benefit from integrating technology and marketing activities to compete globally and drive growth. Further, s... Read More about Integration of Technology and Marketing Activities Among Service SMEs in Emerging Economies.

Impact of Digital Storytelling on Improving Brand Image Among Consumers (2024)
Journal Article
Kaur, J., Saini, S., Behl, A., & Poonia, A. (2024). Impact of Digital Storytelling on Improving Brand Image Among Consumers. Journal of Promotion Management, 1-29. https://doi.org/10.1080/10496491.2024.2403760

Prior literature has shown that brands can use digital storytelling (DST) to reduce uncertainty among consumers and thus increase sales. As such, it is important to understand the elements of storytelling and its role in marketing a product. Extant s... Read More about Impact of Digital Storytelling on Improving Brand Image Among Consumers.

Role of digital supply chain in promoting sustainable supply chain performance: the mediating of supply chain integration and information sharing (2024)
Journal Article
Tiep Le, T., Phan Vo Nhu, Q., & Behl, A. (2024). Role of digital supply chain in promoting sustainable supply chain performance: the mediating of supply chain integration and information sharing. International Journal of Logistics Management, The, https://doi.org/10.1108/IJLM-01-2024-0031

Abstract
Purpose
The study investigated the relationship between digital supply chain (DSC) and sustainable supply chain performance (SSCP) of small and medium-sized enterprises (SMEs) via the lens of supply chain integration (SCI) and information... Read More about Role of digital supply chain in promoting sustainable supply chain performance: the mediating of supply chain integration and information sharing.

Evaluating the resource orchestration of evolving disruptive technologies within ecosystem-based business models: evidence from the Indian railways (2024)
Journal Article
Pereira, V., Vaz, D., Bamal, N., Bamel, U., & Behl, A. (in press). Evaluating the resource orchestration of evolving disruptive technologies within ecosystem-based business models: evidence from the Indian railways. Journal of Technology Transfer, https://doi.org/10.1007/s10961-024-10124-3

Using an in-depth emerging country public sector case study, that of the Indian Railways, this paper contributes to the literature by drawing upon resource orchestration theory to portray how successful ecosystem-based business model utilization and... Read More about Evaluating the resource orchestration of evolving disruptive technologies within ecosystem-based business models: evidence from the Indian railways.

Using firm-level intellectual capital to achieve strategic sustainability: examination of phenomenon of business failure in terms of the critical events (2024)
Journal Article
Pereira, V., Sadamali Jayawardena, N., Sindhwani, R., Behl, A., & Laker, B. (2024). Using firm-level intellectual capital to achieve strategic sustainability: examination of phenomenon of business failure in terms of the critical events. Journal of Intellectual Capital, https://doi.org/10.1108/JIC-03-2024-0074

Purpose
The purpose of this study is twofold. Firstly, the authors have conducted a systematic investigation considering the historical pandemic periods (1991–2021) over 30 years to identify critical factors and business failure phenomenon during pa... Read More about Using firm-level intellectual capital to achieve strategic sustainability: examination of phenomenon of business failure in terms of the critical events.

Examining the impact of e-leadership on strategic innovation at work: a moderated-mediation model (2024)
Journal Article
Hassan, Y., Pandey, J., Majumdarr, S., Pereira, V., Behl, A., & Bazal-Shoham, O. (2024). Examining the impact of e-leadership on strategic innovation at work: a moderated-mediation model. Journal of Technology Transfer, https://doi.org/10.1007/s10961-024-10108-3

This research investigates the relationship between e-leadership and strategic innovations in the workplace. It proposes a moderated mediation model that examines inter-team coordi-nation's mediating role and knowledge integration capability's modera... Read More about Examining the impact of e-leadership on strategic innovation at work: a moderated-mediation model.

Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation (2024)
Journal Article
Polisetty, A., Chakraborty, D., Babu Singu, H., & Behl, A. (2024). Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation. Journal of Environmental Management, 359, Article 121095. https://doi.org/10.1016/j.jenvman.2024.121095

The present study examines the factors that influence the adoption of environmentally friendly products and environmentally conscious consumption by individuals. The conceptual framework incorporates environmental knowledge, perceived behavioral cont... Read More about Examining the relationship between pro-environmental consumption behaviour and hedonic and eudaimonic motivation.

Immersive Situational Analysis Method Based on Generalized Augmented Grid Statistic (2024)
Journal Article
Zhang, Y., Shan, G., Zuopeng Zhang, J., Behl, A., & Tian, D. (2024). Immersive Situational Analysis Method Based on Generalized Augmented Grid Statistic. Applied Soft Computing, 162, Article 111651. https://doi.org/10.1016/j.asoc.2024.111651

The governance of Virtual-Reality Integration, which seamlessly merges the virtual world (metaverse) with the physical reality, represents an emerging approach to addressing perception and comprehension challenges in complex computational environment... Read More about Immersive Situational Analysis Method Based on Generalized Augmented Grid Statistic.

Guest editorial overview: “dark side of online communities” (2024)
Journal Article
Behl, A., Gupta, M., & Zhang, J. (2024). Guest editorial overview: “dark side of online communities”. Information Systems and E-Business Management, https://doi.org/10.1007/s10257-024-00671-5

Online Communities have been growing with increasing intervention of social media. The digital natives have also gradually started to spend a fairly large time on the internet and their contributions have grown significantly in shaping discussions an... Read More about Guest editorial overview: “dark side of online communities”.

An analysis of the inhibitors of resilience in the global value chains of multinational enterprises (2024)
Journal Article
Sindhwani, R., Behl, A., Pereira, V., Temouri, Y., & Bagchi, S. (2024). An analysis of the inhibitors of resilience in the global value chains of multinational enterprises. Management Decision, https://doi.org/10.1108/MD-09-2023-1684

Purpose
The COVID-19 pandemic has showcased the lack of resilience found in the global value chains (GVCs) of multinational enterprises (MNEs). Existing evidence shows that MNEs have only recently and slowly started recovering and attempting to rebu... Read More about An analysis of the inhibitors of resilience in the global value chains of multinational enterprises.

Blockchain technology adaptation and organizational inertia: moderating role between knowledge management processes and supply chain resilience (2024)
Journal Article
Hu, L., Zhou, J., Zuopeng Zhang, J., & Behl, A. (2024). Blockchain technology adaptation and organizational inertia: moderating role between knowledge management processes and supply chain resilience. Kybernetes, https://doi.org/10.1108/K-12-2022-1661

Purpose
Supply chain resilience and knowledge management (KM) processes have received increasing attention from researchers and practitioners. Nevertheless, previous studies often treat the two streams of literature independently. Drawing on the kno... Read More about Blockchain technology adaptation and organizational inertia: moderating role between knowledge management processes and supply chain resilience.

Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale (2024)
Journal Article
Mandliya, A., Pandey, J., Hassan, Y., Behl, A., & Alessio, I. (2024). Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale. International Studies of Management and Organization, 54(2), https://doi.org/10.1080/00208825.2023.2301219

Negative media coverage can have a significant impact on businesses and society. For instance, depressing news about the unethical features or harmful effects of a product or a service (e.g., Maggi’s lead issue) can significantly impact their brand i... Read More about Negative brand news, social media, and the propensity to doomscrolling: measuring and validating a new scale.

Those ‘funny’ internet memes: a study of misinformation retransmission and vaccine hesitancy (2024)
Journal Article
Kapoor, P., & Behl, A. (2024). Those ‘funny’ internet memes: a study of misinformation retransmission and vaccine hesitancy. Behaviour and Information Technology, https://doi.org/10.1080/0144929X.2024.2303582

Vocal vaccine opposition and hesitancy due to social media-based misinformation is a global threat to public health. This research seeks to investigate the influence of internet memes on misinformation retransmission in the context of COVID-19 vaccin... Read More about Those ‘funny’ internet memes: a study of misinformation retransmission and vaccine hesitancy.