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Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students (2018)
Journal Article
Mogaji, E. (2018). Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students. Advance, https://doi.org/10.31124/advance.7203266

Advertising that pushes the boundaries can sometimes be negatively received, some of these advertisements were reported to the regulator of advertising in the UK while Companies has had to apologise for their advertisements. The systemic diversity pr... Read More about Offensive but not so offensive Fostering Ethical and Socially Responsible Marketing in Undergraduate Marketing Students.

Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements
Journal Article
Mogaji, E. Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements. Advance, https://doi.org/10.31124/advance.8174189

Despite an increased level of females’ participation in sports, the media coverage is still very low and inadvertently the use of female athletes as product endorsers has received limited attention. The purpose of this study is to provide an empirica... Read More about Content Analysis of Female Athlete Endorsers in UK Sports Magazine Advertisements.

Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications.
Journal Article
Mogaji, E. Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications. Advance, https://doi.org/10.31124/advance.8174171

Australia was the only developed country to avoid a technical recession during the 2008 global financial crisis, but ten years later, Australian banks now must deal with allegations of misconduct which warrants establishing a royal commission into th... Read More about Dealing with Royal Commission into Australian Banks: Emerging Research Agenda and Managerial Implications..

The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period
Journal Article
Farinloye, T., & Mogaji, E. (2019). The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period. Advance, https://doi.org/10.31124/advance.7825109

Forbes Magazine compiles Highest-Paid Female Athletes in the world; the list contains ten female athletes with the highest earning which includes all prize money, salaries and bonuses earned. This present study analysed the content of these ranking o... Read More about The American Citizen who plays Tennis Analysis of the Highest-Paid Female Athletes over ten years period.

Marketing Communication Strategies of Off-Plan Homes
Journal Article
Anh Kieu, T., & Mogaji, E. Marketing Communication Strategies of Off-Plan Homes. Advance, https://doi.org/10.31124/advance.8172878

Buying a home is considered one of the most expensive purchases an individual can ever make and a lot of effort is required in making the right choice. This study aims to explore marketing communication of off-plan homes – these are homes under const... Read More about Marketing Communication Strategies of Off-Plan Homes.