A post-work approach to influencer labour: the paradox of sustainability influencers (2025)
Journal Article
Wood, R. (in press). A post-work approach to influencer labour: the paradox of sustainability influencers. Social Media + Society,

How do Instagram sustainability influencers communicate criticisms of consumer culture, and try to promote more sustainable alternatives, in the context of a platform and industry that seeks to promote consumption by design? Drawing on an ethnography... Read More about A post-work approach to influencer labour: the paradox of sustainability influencers.