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Targeting leisure and business passengers with unsegmented pricing (2016)
Journal Article
(2016). Targeting leisure and business passengers with unsegmented pricing. Tourism Management, 502-512. https://doi.org/10.1016/j.tourman.2015.12.014

We analyse the fare setting strategy of a leading European low-cost carrier, Ryanair, which, until recently, adopted an unsegmented pricing policy (all tickets belong to a single fare class). We show that, to account for different demand characterist... Read More about Targeting leisure and business passengers with unsegmented pricing.