Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice. (2019)
Journal Article
Sherman, S., Rowley, M., & Gilman, H. (2019). Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice. Psychology of Popular Media Culture, 8(4), 402-409. https://doi.org/10.1037/ppm0000199

Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand... Read More about Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice..

Investigating the celebrity effect: the influence of well-liked celebrities on adults’ implicit and explicit responses to brands (2018)
Journal Article
Rowley, M., Gilman, H., & Sherman, S. (2018). Investigating the celebrity effect: the influence of well-liked celebrities on adults’ implicit and explicit responses to brands. Psychology of Popular Media Culture, 402-409. https://doi.org/10.1037/ppm0000199

Celebrities are used within advertisements in an attempt to impact positively on consumers’ attitudes towards brands, purchase intentions, and ad believability. However, the findings from previous research on the effects of celebrity liking on brand... Read More about Investigating the celebrity effect: the influence of well-liked celebrities on adults’ implicit and explicit responses to brands.

Becoming respectable: low-income young mothers, consumption and the pursuit of value (2015)
Journal Article
(2015). Becoming respectable: low-income young mothers, consumption and the pursuit of value. Journal of Marketing Management, 652-672. https://doi.org/10.1080/0267257X.2015.1117517

Teenage mothers find themselves caught between two discourses: the irresponsibility of youth and the responsibility of motherhood. We unravel some of the complexities surrounding the performance of socially approved ‘good mothering’, from a social po... Read More about Becoming respectable: low-income young mothers, consumption and the pursuit of value.