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Green marketing orientation: Conceptualization, scale development and validation (2017)
Journal Article
(2017). Green marketing orientation: Conceptualization, scale development and validation. Journal of Business Research, 236 -246. https://doi.org/10.1016/j.jbusres.2017.05.024

As green marketing becomes an essential tool for sustainable business strategy, companies are adopting green marketing practices to achieve better business performance. However, no research has yet operationalized all the organizational facets that a... Read More about Green marketing orientation: Conceptualization, scale development and validation.

Are all online hotel prices created dynamic?: An empirical assessment (2017)
Journal Article
(2017). Are all online hotel prices created dynamic?: An empirical assessment. International Journal of Hospitality Management, 163-173. https://doi.org/10.1016/j.ijhm.2017.09.001

Understanding how tourist firms set their online prices is important given their growing reliance on Online Travel Agencies (OTA). The article investigates whether the narrative of a pervasive presence of dynamic pricing provides a realistic descript... Read More about Are all online hotel prices created dynamic?: An empirical assessment.

Using Performative Knowledge Production to Explore Marketplace Exclusion (2017)
Journal Article
(2017). Using Performative Knowledge Production to Explore Marketplace Exclusion. Qualitative Market Research: An International Journal, 486-511. https://doi.org/10.1108/QMR-09-2016-0085

Purpose
This paper aims to contribute to understandings of the dynamics of marketplace exclusion and explore the benefits of a performative approach to knowledge production.

Design/methodology/approach
Interactive documentary theatre is used to... Read More about Using Performative Knowledge Production to Explore Marketplace Exclusion.

Small is Beautiful? Exploring the Challenges Faced by Trade Union Supported Credit Unions (2017)
Journal Article
(2017). Small is Beautiful? Exploring the Challenges Faced by Trade Union Supported Credit Unions

The consequences of the financial crisis and successive UK governments’ austerity programmes include the growth of precarious employment, in-work poverty, and financial exclusion. Credit unions have been identified as a solution to the problem of acc... Read More about Small is Beautiful? Exploring the Challenges Faced by Trade Union Supported Credit Unions.

The Influence of Buyers' Time Orientation on Online Shopping Behavior: A Typology (2017)
Journal Article
(2017). The Influence of Buyers' Time Orientation on Online Shopping Behavior: A Typology. International Journal of Electronic Commerce, 299-333. https://doi.org/10.1080/10864415.2016.1319206

This research investigates the influence of buyers’ time orientations (measured as polychronic–monochronic and past–future time orientations) on four major variables of online shopping: trust, social interaction, browsing, and locus of control, which... Read More about The Influence of Buyers' Time Orientation on Online Shopping Behavior: A Typology.

"Pre-launch prediction of market performance for short lifecycle products using online community data" (2017)
Journal Article
(2017). "Pre-launch prediction of market performance for short lifecycle products using online community data". Journal of Interactive Marketing, 12-28. https://doi.org/10.1016/j.intmar.2016.10.004

Prediction of sales for short life-cycle products can be problematic. Generic predictive models based on past launches may provide only crude historic data which are unsuited for distinctive, innovative products. This paper investigates the role of o... Read More about "Pre-launch prediction of market performance for short lifecycle products using online community data".

Music in advertising and consumer identity: The search for Heideggerian authenticity (2017)
Journal Article
(2017). Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory, 473-490. https://doi.org/10.1177/1470593117692021

This study discusses netnographic findings involving 472 YouTube postings categorized to identify themes regarding consumers’ experience of music in advertisements. Key themes relate to musical taste, musical indexicality, musical repetition and musi... Read More about Music in advertising and consumer identity: The search for Heideggerian authenticity.

Music in advertising and consumer identity: The search for Heideggerian authenticity (2017)
Journal Article
(2017). Music in advertising and consumer identity: The search for Heideggerian authenticity. Marketing Theory, 473-490. https://doi.org/10.1177/1470593117692021

This study discusses netnographic findings involving 472 YouTube postings categorized to identify themes regarding consumers’ experience of music in advertisements. Key themes relate to musical taste, musical indexicality, musical repetition and musi... Read More about Music in advertising and consumer identity: The search for Heideggerian authenticity.

A conceptual understanding of criminality and integrity challenges in food supply chains (2017)
Journal Article
Fassam, L., & Dani, S. (2017). A conceptual understanding of criminality and integrity challenges in food supply chains. British Food Journal, 119(1), 67 - 83. https://doi.org/10.1108/BFJ-07-2016-0314

Purpose: Business, consumers and governmental organisations are harbouring a growing need to gain an appreciation of behaviours connected to food criminality. In order to acquire a cross-functional understanding of these thematic areas (crime and fra... Read More about A conceptual understanding of criminality and integrity challenges in food supply chains.