Real-time big data processing for instantaneous marketing decisions: A problematization approach
(2019)
Journal Article
Jabbar, A., Dani, S., & Akhtar, P. (2019). Real-time big data processing for instantaneous marketing decisions: A problematization approach. Industrial Marketing Management, 90, https://doi.org/10.1016/j.indmarman.2019.09.001
The collection of big data from different sources such as the internet of things, social media and search engines has created significant opportunities for business-to-business (B2B) industrial marketing organizations to take an analytical view in de... Read More about Real-time big data processing for instantaneous marketing decisions: A problematization approach.