Brands at Work: The Search for Meaning in Mundane Work
(2015)
Journal Article
(2015). Brands at Work: The Search for Meaning in Mundane Work. Organization Studies, 29 - 53. https://doi.org/10.1177/0170840614553382
Brand scholarship traditionally resides within the marketing literature and focuses on organizations’ external relationships with customers. However, increasing critical attention in organization studies has focused on the brand in order to understan... Read More about Brands at Work: The Search for Meaning in Mundane Work.