Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies
(2024)
Journal Article
Farinloye, T., Omotoye, O., Oginni, A., Moharrak, M., & Mogaji, E. (2024). Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies. Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2388
The digital divide remains a formidable challenge in emerging economies, highlighting disparities in technology access and utilisation. This study explores consumer engagement with mobile payment applications for transportation in Lagos, Nigeria, a c... Read More about Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies.